Regional Sales Manager at Salpha Energy Limited

Job Description

• As the Regional Sales Lead, under the supervision of the National Sales Manager (NSM) and the Chief Operating Officer (COO), you will be the company’s senior
• sales representative in the region and take accountability for overall business performance in the territory to achieve the company’s sales goals along a defined metrics.
• Develop and execute the company’s business plan, including sales targets and form strategic relationships with key customers, Partnerships, government, and other stakeholders.

Responsibilities
Sales and Distribution:

• Accountable for overall sales/business performance in the region by ensuring that sales team targets are met.
• Assist sales officers in regularly onboarding new partnership branches (LAPO &GROMMING), distributors, and dealers to increase the company’s market share.
• Ensure product availability in all locations and outlets by monitoring inventories and ensuring prompt delivery.
• Maintain a hitch-free delivery to the customers and sales team across various locations/outlets and strive to resolve complaints within 24 hours if they arise.
• Monitor stock levels of dealers, distributors, and partners for prompt replenishment, to avoid stock-outs.
• Carry out proper planning and coordination of all marketing events/promotions to create awareness, enhance sales volume and achieve desired results.
• Manage the company’s retail outlets and a direct sales team to drive sales output within the coverage region.
• Supported sell-out activities in specialized trade and dealer outlets.

Monitoring and Supervision:

• Monitor and supervise the activities of all sales officers and Partnership sales officers.
• Analyze all sales reports and data by the sales officers to ascertain their authenticity, strengths, and weaknesses.
• Work with the NSM and management to create and establish well-researched processes, standard operations and policies in the sales department.

Planning and Strategy:

• Develop and execute the marketing and sales plan, including sales targets and form strategic relationships with key customers, and stakeholders.
• Lead development and implementation of the Trade Marketing strategies to achieve defined business growth and objectives across all sales channels.
• Develop and execute marketing initiatives to promote the company’s offerings to its target market.
• Use market research capabilities to plan for and implement an appropriate approach based on the understanding of the organization's target market and competitors.

Reporting :

• Ensure prompt submission of daily, weekly and monthly sales reports by all Sales officers and incorporate the same in the regional reports.
• Review each sales report submitted along defined metrics and advise management on best strategies and practices to ensure sales performance.
• Gather market intelligence and provide market insight to other Sales/Marketing teams and management to shape winning marketing programs and initiatives.

Management

• Carry out daily, weekly, and monthly performance reviews of all sales team members in the region.
• Manage the company’s sales officers and the outlets (partnerships) to drive sales output.
• Motivate regional staff by leading through example, resolving conflicts, and driving business performance.

Other Essential Duties :

• Identify the training needs of the sales officers and ensure timely and routine training exercises.
• Work closely with the management to drive pricing activity of all products in line with current economic realities.
• Drives available marketing resources and uses those resources appropriately and as needed.
• Drive improvement of customer satisfaction and solve elevated customer issues in relation to product.
• Recommends marketing process changes that will improve Organizational Productivity.
• Represent and promote the company’s image in the industry and Region.
• Maintain a hitch-free delivery to the customers within the region and strive to resolve complaints within 24 hours if they arise.
• Develop work plans for sales officers and Customer Relations Officers to deliver product line results; provide guidance and direction on problems and issues;
• delegates work assignments considering employee skills and development needs

Relevant Skill Sets Needed as Sales Managers :

• Communication: Excellent written and oral communication skills are helpful for connecting with clients and sales subordinates across the region, especially regarding timely information and follow-up.
• Creativity: The ability to create innovative sales ideas helps the company grow its revenue and profits. Strong creativity skills are needed to collaborate with the team as well as the management as a regional/state manager in aspects of the company’s operations.
• Sales knowledge: Extensive understanding of sales funnels, processes, and functions.
• Team management: Expert ability to lead, motivate and supervise a team to meet sales goals.
• Proactive: The ability to seedily address issues before they escalate to crisis