Regional Marketing Manager at MSI Reproductive Choices

About the Role

• The Regional Marketing Manager – Africa is responsible for leading regional marketing strategy, performance, and capability development across MSI’s Africa markets.
• The role owns the translation of global brand and product strategy into high-impact regional marketing approaches, ensuring consistent, insight-led execution that drives demand generation, client reach, and commercial performance.
• As a regional leader, the postholder sets direction, defines standards, and drives accountability across country programmes (CPs), ensuring marketing is strategically aligned, performance-driven, and delivering measurable impact.
• The role operates at both strategic and operational levels—shaping marketing approaches, influencing senior stakeholders, and building country capability—to ensure MSI’s marketing is effective, scalable, and locally relevant.
• This role requires strong contextual understanding of Africa markets, including experience working directly with country teams, agencies, and diverse consumer segments. The role is expected to be based within the Africa region to ensure proximity to market realities and enable effective leadership and influence.

About You

For us, it’s vital that every MSI team member believes in and is committed to our organisational mission, vision and values.

This means that we will only accept applications from candidates who are unequivocally pro-choice.

Our values act as guiding principles, providing us with a clear direction. They set the tone for how we approach our work, interact with others and align ourselves as ‘One MSI’. It’s important that our team members truly resonate with our values and demonstrate them consistently, in all that they do.

• We recruit talented, dynamic individuals with diverse backgrounds who share our mission and are focused on delivering measurable results. As an equal opportunity employer, we are committed to fostering an inclusive workplace where everyone can participate and contribute meaningfully. We value open-mindedness, curiosity, resilience, and a solutions-oriented mindset, alongside a commitment to promoting equality and safeguarding the welfare of both team members and clients.
• We seek exceptional communicators who are self-motivated, solutions-driven, and aligned with MSI’s mission and entrepreneurial mindset. You should be dedicated to driving social change in an environment focused on sustainable impact, both locally and globally, and comfortable working with diverse teams in an ambiguous setting.

To perform this role, you’ll need the following skills:

• Strong brand stewardship capability, with experience balancing global standards and local adaptation
• Strong strategic marketing planning skills grounded in market analysis and segmentation
• Ability to translate data and insights into clear, actionable marketing plans
• Strong campaign planning and integrated marketing capability (across digital and offline channels)
• Strong stakeholder management and influencing skills across multi-country environments
• Strong project management and prioritisation skills in complex regional settings
• Ability to coach, mentor and build capability within country marketing teams
• Strong understanding of social marketing principles and behaviour change communication
• Confident communicator – able to operate at country leadership and global levels
• Strong understanding of marketing performance metrics and continuous improvement

To perform this role, you’ll need the following experience:

• Significant experience (typically 6–8+ years) in brand or marketing management
• Significant experience working within Africa markets is essential, including on-the-ground experience and strong understanding of local consumer behaviour, channel dynamics, and operational realities.
• Experience managing or overseeing agencies and integrated campaigns
• Experience leading and influencing in-country marketing teams across multiple markets, including driving accountability for performance and delivery
• Experience working in healthcare, social marketing, FMCG, or regulated service environments
• Experience operating in culturally diverse and resource-variable contexts

Formal education/qualification

• A degree in marketing, communications, business, public health or a related field is desirable, or equivalent professional experience.