Regional Marketing Execution Lead at Coca-Cola

About the Role

• The Regional Marketing Execution Lead – East supports the Channel Marketing Manager focusing on Fragmented Trade in the region to drive shopper and channel management, campaign deployment, and new product management.
• This role is responsible for defining the channel strategy and picture of success for the AH Fragmented channel, deploying POSM to execute PICOS by micro-segments, and bringing to life both national and regional marketing programs in outlets.
• The position requires strong marketing acumen, data-driven decision-making, and the ability to work cross-functionally to ensure timely and impactful execution.

Your Key Responsibilities

• Act as a thought leader and partner to the Sales organization
• Define clear channel strategy for fragmented trade leveraging performance insights
• Execute and maintain Picture of Success (PICOS) for key outlets and ensure activation of new outlets
• Deploy and manage POSM inventory to ensure 100% utilization and optimize storage conditions
• Operationalize brand initiatives (national and regional) and deliver post-activity reporting
• Drive validation of POSM material quality and explore innovative POSMs to maintain leadership at Point of Sale
• Support planning, coordination, and communication between Sales, Marketing, and agencies
• Develop and share best practices across regions
• Communicate and follow up on execution of Monthly Game Plan to the sales force
• Ensure on-time and in-full execution of marketing campaigns as per SLA

Requirements

• University Degree in a Business area
• 3–5 years of Trade Marketing experience (frontline sales experience is a plus)
• Strong knowledge of beverage products and trade marketing fundamentals (shopper, customer, channel)
• Excellent stakeholder management and influencing skills
• Strong communication skills (written and oral) with proficiency in Microsoft PowerPoint and Word
• Ability to translate insights into actionable plans and deliver results under tight timelines
• Strong analytical skills and project management capability
• Knowledge of merchandising and Point of Purchase materials specification
• Self-starter with high learning agility and determination.