Regional Lead Generation Manager at Max.ng

Role Overview: Regional Lead Generation Manager

• We are looking for a highly motivated and seasoned Regional Lead Generation Manager to design, manage, and execute lead generation initiatives across Nigeria and our growing footprint in Africa. This role requires a proactive leader who can drive lead acquisition, optimize conversion, and ensure a consistent pipeline of high-quality prospects.
• You’ll be responsible for supervising Field Sales Managers (FSMs) and Field Sales Associates (FSAs), analyzing performance trends, and supporting conversion efforts in collaboration with cross-functional teams. The ideal candidate is data-driven, entrepreneurial, and thrives in a fast-paced, high-impact environment.
• As Regional Lead Generation Manager, you will report to the Director of Growth & Expansion and coordinate closely with the Growth, Sales, and Marketing teams.

Responsibilities
What you will do:

• Develop and implement lead generation initiatives to grow the company’s sales pipeline in assigned regions.
• Supervise and mentor FSMs, while providing coaching and monitoring support to FSAs.
• Execute approved lead generation activities, ensuring high-quality prospect acquisition.
• Monthly Vehicle Deployment: Deploy 90% of 'available fleet for activation
• Lead Generation and Conversion Rates: Increase lead generation by 25% and conversion rates by 20% each quarter.
• Drive optimal team performance in lead generation across all cities, holding each market accountable to achieve no less than 90% of their assigned goals. 
• Consistently evaluate city-level metrics to ensure progress is visible, measurable, and aligned with strategic objectives.
• Achieve 90% of TO vs Tested rate, 80% TOF- Pass Test rate
• Ensure Budget optimization, Vendor management and Detailed monitoring of all field engagements across the region to ensure the achievement of the lowest possible  Customer Acquisition Cost (CAC) per approved benchmark)
• Analyze local market trends to adapt initiatives to regional realities.
• Build and manage relationships with internal and external stakeholders.
• Directly oversee bulk Top-of-Funnel (TOF) prospecting channels.
• Manage and optimize field engagement budgets for maximum ROI.
• Track and report performance metrics (TOF, Tested, Activation) using a data-driven approach.
• Troubleshoot challenges in lead acquisition and support regional conversion efforts.
• Provide weekly, monthly, and activity-based reports with actionable insights.
• Collaborate with cross-functional teams to improve lead conversion strategies.
• Build and sustain partnerships for lead generation opportunities.

Requirements
What You’ll Need:

• Degree in marketing, sales or relevant field
• At least 5 years of experience delivering, accelerating, and expanding sales pipeline through regional marketing or similar role
• Strong written and oral communication
• Ability to communicate in Yoruba and Pidgin an advantage 
• Proven track record of driving acquisition and conversion in fast-paced industries.
• Strong analytical, negotiation, and presentation skills.
• Excellent verbal and written communication; proficiency in Yoruba or Pidgin is an advantage.
• Highly organized and proficient at managing multiple projects at the same time
• You are entrepreneurial and work well in a rapidly changing environment
• You are creative, innovative, and always think outside the box
• Ability to work in a global context - Previous experience working in high-impact environments is preferred
• Past track record of recruiting and developing a high performing team
• Passionate about customers and demonstrated experience at building strong relationships
• Understand the diverse nature of different countries i.e., work environments, cultures, market changes, customer behavior etc.
• Futuristic and visionary with an entrepreneurial mindset, agile and adapts quickly in a fast-paced environment
• Data-driven method for decision making using KPIs and metrics

Benefits
Want to Join Us? Here’s Why You Shoud:
At MAX, we encourage diversity and are open to meeting just about anyone with the right passion and skill set regardless of looks, gender, sexual orientation, color, tribe, nationality, or disability.
The MAX Work Environment:

• Drive: We are building a team where everyone is a Senior Associate and therefore run on internal motivation
• Empathy: We have a clear understanding of the problem we are trying to solve and its impact on Africans, and we are committed to providing a lasting solution.
• Humility: We are committed to continuous learning and improvement. We learn, unlearn, and relearn
• Initiative: We welcome novel ideas and encourage creativity
• Diligence: We take great pride in our work.
• Candor: We value open and honest communication
• Collaboration: We are a team of passionate, innovative optimists, solving challenging problems and creating an impact.
• Bias for Technology: We automate everything

What You’ll Get:

• Competitive pay & benefits
• Flexible work and a hybrid working model
• Unrivaled Learning and Development