Regional Communications Coordinator - Africa at Heifer International

Essential Character Traits

• Manages complexity; Decision quality; Directs work; Plans and aligns; Optimizes work processes; Ensures accountability; Collaborates; Builds effective teams; Communicates effectively; Organizational savvy; Courage; Instills trust.

Responsibilities & Deliverables

• Execute regional communications strategies and plans in alignment with Heifer Africa’s communication objectives.
• Cultivate and maintain relationships with local and regional media outlets, journalists, bloggers, and influencers to generate positive coverage of Heifer's programs, initiatives, and impact stories.
• Create compelling content, including press releases, media pitches, feature articles, op-eds, and blog posts, to showcase Heifer's work and engage target audiences.
• Coordinate media visits, interviews, and press conferences to amplify Heifer's key messages and promote awareness of our mission and programs.
• Monitor media coverage and track PR metrics to evaluate the effectiveness of communication efforts and identify opportunities for improvement.
• Provide support for Heifer spokespersons in the region to represent the organization effectively at public events, conferences, meetings, and media interviews.
• Manage Heifer Africa’s external facing digital platforms including website, social media, newsletters and magazines among others.
• Collaborate with program teams, country offices, and partner organizations to identify and leverage storytelling opportunities that highlight Heifer's impact on beneficiaries and communities.
• Provide Communications guidance, support, and training to staff and partners, ensuring consistent messaging and branding across all communication channels.
• Stay informed about regional trends, issues, and news relevant to Heifer's work, and proactively identify opportunities to leverage media and communications channels to advance our mission.
• Manage crisis communications and reputational risks as needed, working closely with the Africa communications team and senior leadership to address challenges and protect Heifer's reputation.

Minimum Requirements

• Bachelor's degree in communications, public relations, journalism, or a related field. Master's degree preferred.
• Minimum of 8 years of experience in public relations, media relations, or corporate communications, with a proven track record of success in securing media coverage and building relationships with journalists and media outlets.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives, press releases, and other PR materials.
• Understanding of cultural nuances and sensitivities within the region to ensure communication strategies are culturally appropriate and resonate with diverse audiences.
• Strong interpersonal and networking skills with the ability to work effectively with diverse stakeholders and teams across different cultures and backgrounds.
• Creative thinker with the ability to generate innovative ideas and strategies for engaging target audiences and promoting Heifer's mission.
• Strong presentation and public speaking skills.
• Proficiency in media monitoring and PR analytics tools.
• Familiarity with digital communication tools and platforms, including social media, email marketing, website management, online engagement strategies, design tools and digital marketing trends.
• Ability to work independently and collaboratively in a fast-paced environment, managing multiple priorities and deadlines effectively.
• Strong problem-solving skills to address challenges, navigate complex situations, and find creative solutions.
• Leadership qualities to inspire and motivate teams, provide direction, and foster a collaborative and supportive work environment.
• Capability to engage with a wide range of stakeholders, including donors, partners, government officials, community leaders, and beneficiaries, to build strong relationships and support Heifer's communication objectives.
• Passion for Heifer's mission and commitment to social justice, sustainable development, and empowering smallholder farmers and rural communities.

Essential Job Requirements

• Regular travel within the designated region or to other locations for meetings, events, or media engagements may be required.
• Ability to manage multiple tasks, projects, and deadlines simultaneously in a fast-paced environment.
• Flexibility to adapt to changing priorities, timelines, and circumstances, adjusting Communications strategies and tactics as needed to achieve objectives.
• Keen attention to detail in all aspects of Communications activities, including writing, editing, proofreading, and reviewing materials for accuracy and consistency.
• Ability to manage Communication agencies and budgets effectively, maximizing resources to achieve desired outcomes.