Regional Business Manager at Strivo Labs

Role Purpose

• The Regional Business Manager (RBM) will be responsible for driving the overall commercial performance, sales growth, and business development activities within the Abuja/FCT region.
• The role will own the regional sales target, lead the performance of the Field Sales team, develop strategic relationships across the mobile phone and consumer electronics ecosystem, and identify and convert new business opportunities.
• This is a highly field-based commercial leadership role that requires significant time in the market, working directly with partners, retailers, dealers, distributors, and the sales team to drive execution, improve productivity, and deliver regional targets.

Key Responsibilities
Regional Sales & Commercial Performance:

• Own and drive the Abuja/FCT regional sales target.
• Take full responsibility for the overall commercial performance of the assigned territory.
• Build and manage the regional sales pipeline from prospecting and engagement through conversion.
• Monitor sales performance and proactively address gaps against targets.
• Identify, develop, and convert new business and revenue opportunities.
• Develop and implement strategies to improve regional sales performance and market penetration.

Team Leadership & Performance Management:

• Lead and manage the Field Sales team, including the Field Sales Supervisor.
• Set clear sales expectations, targets, and performance standards for the team.
• Coach and mentor field sales team members to improve productivity and performance.
• Hold team members accountable for daily, weekly, and monthly sales targets.
• Drive productivity across MBEs, Promoters, Champions, and merchant channels.
• Monitor field activities and ensure team execution translates into measurable commercial results.
• Identify performance gaps and implement appropriate corrective actions.

Partner Management & Business Development:

• Build and maintain strong relationships with OEMs, distributors, retailers, dealers, and other strategic partners.
• Identify and pursue new partner, retailer, dealer, and store opportunities.
• Develop commercial relationships that support sustained regional growth.
• Negotiate and close new business opportunities in line with company objectives.
• Maintain strong relationships with key accounts and strategic partners within the region.
• Explore new channels and partnerships that can increase market reach and revenue.

Field Sales Execution & Market Intelligence:

• Spend significant time in the field monitoring sales execution and visiting partners, retailers, dealers, and sales locations.
• Work directly with the sales team and business partners to identify and close opportunities.
• Monitor market trends, competitor activities, pricing, promotions, and OEM initiatives.
• Gather and provide regular market intelligence and actionable recommendations to management.
• Identify operational and commercial issues affecting sales performance and ensure timely escalation and resolution.
• Ensure effective execution of regional sales strategies and initiatives across the market.

Requirements

• Bachelor’s Degree or HND in Business Administration, Marketing, Economics, or a related field.
• 5+ years of relevant experience in sales, business development, territory management, or commercial operations.
• Proven experience managing and driving the performance of field sales teams.
• Strong B2B/B2C sales, negotiation, business development, and deal-closing skills.
• Proven track record of achieving or exceeding sales targets.
• Strong understanding of the mobile phone, consumer electronics, telecoms, or related retail ecosystem.
• Experience in mobile phones, OEM, consumer electronics, telecoms, device financing, or related industries is highly preferred.
• Existing relationships with OEMs, distributors, major retailers, dealers, or other relevant market players will be an advantage.
• Strong knowledge of the Abuja/FCT market and its retail and distribution channels.
• Excellent communication, presentation, negotiation, and relationship-management skills.
• Strong leadership, coaching, and team-management abilities.
• Hausa-speaking ability is an added advantage.
• Strong commercial acumen, proactive mindset, energy, resilience, and results orientation.
• Must be comfortable spending significant time in the field and working directly within the market.

Key Competencies:

• Regional Sales & Territory Management
• Business Development
• Commercial Acumen
• Sales Leadership
• Partner & Key Account Management
• Negotiation & Deal Closing
• Team Leadership & Coaching
• Market Intelligence
• Performance Management
• Stakeholder Management
• Strategic Thinking
• Results Orientation.

Important:

• This is a field-based commercial leadership role.
• The successful candidate must be comfortable spending most of their working time in the market with partners, retailers, dealers, and the Field Sales team.
• Generic sales-management experience without relevant knowledge or exposure to the mobile phone/consumer electronics ecosystem will not be sufficient.