Public Relations Manager at BUA Foods

Objective:

• Responsible for creating, maintaining, and protecting BUA Foods’ reputation while enhancing its prestige by presenting a favorable brand image.
• Additionally, must proactively implement the full spectrum of Public Relations tactics including pitching to news media, coordinating news conferences, arranging editorial boards, coordinating special events, preparing collateral materials, and managing internal communications.

Responsibilities:

• Design and implement strategic communication plans for the organization alongside it’s products while ensuring clear communication of value propositions.
• Write and review press releases, corporate statements, speeches, features and briefs for publication on BUA Foods website and other channels.
• Cultivate mutually beneficial relationships with media firms, agencies and ensure maximum publicity for the Masterbrand and product brands.
• Effective reputation and crisis management.
• Ensure the regular and timely production and distribution of BUA Foods’ newsletters, annual reports and other corporate publications related to the organization or its various product brands.
• Coordinate press activities.
• Coordinate the creation of multimedia productions for the organization including commercials, short documentaries, audio messages and videos in various formats.
• Coordinate and supervise the creation of content on social media to drive publicity for BUA Foods’ brands and events (e.g. Twitter, Instagram, Facebook, LinkedIn, YouTube, blog etc),
• Perform ad hoc or special audit assignments, and investigations as instructed by the Board/Executive Management of BUA Foods and the Group Head of Internal Audit
• Manage the production of corporate materials used in stakeholder engagement.
• Manage internal and external communications of the organization ensuring that the message is consistent and engaging. Tailor messages to increase awareness and to maximize the potential of various channels.
• Coordinate and manage the company’s website- ensuring up-to-date content that effectively projects the organization even through the Blog.

Qualifications/Experience

• First Degree – BSC or HND in a relevant field
• Minimum of 5 years post-qualification experience.
• Relevant professional qualifications are an added advantage.

Skills

• Excellent writing and editing skills with the ability to write compelling stories.
• Strong analytical, driven, efficient, innovative, proactive, and problem-solving skills.
• Very good public speaking skills and facilitation skills
• Critical thinking and an ability to understand and craft messages for diverse targeted audience groups.
• Solid knowledge of social media platforms.
• Strong Organizational/Planning Skills.
• Strong Presentation Skills.

Key Performance Indicators

• Improving the brand’s share of voice, awareness, sentiments, social engagement, and domain authority in a cost-effective manner.
• Adherence to the turnaround time for deliverables.
• Media mentions.
• Maintain and forge relationships with media/key influencers.