Product Marketing Manager at Zabira Technologies

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies.
• Study company products.
• Translate technical details into benefits for the user.
• Follow and analyze market trends to position products.
• Develop product marketing strategies (pricing, advertising, product launching).
• Craft compelling messages across marketing channels (landing pages, ad campaigns).
• Work with various teams (design, content, acquisition, product, sales) to implement strategies.
• Test marketing product features, releases and ad copy
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers
• Any other duty that might be assigned.

Job Requirements

• Candidates should possess a Bachelor's Degree qualification.
• 5 - 7 years work experience.