Product Marketing Manager at Traction Apps

Role Overview:

• The ideal candidate should be familiar with various product marketing techniques, like email, campaigns, and pricing strategies.
• The goal will be to develop and implement the most profitable plans to position and promote our various products.

What you’ll do:

• Study company products.
• Translate technical details into benefits for the user
• Follow and analyze market trends to position products
• Develop product marketing strategies (Advertising, product launching)
• Managed cross-functional product alignment between engineering and the marketing team.
• Work with various teams (design, content, acquisition, product, sales) to implement strategies
• Test marketing product features, releases, and ad copy
• Evaluate products using relevant KPIs and feedback from existing and prospective customers
• Develop a communication strategy to announce product updates to users and merchants
• Drive the full cycle of product marketing, from informing product strategy to building GTM strategies, creating major launch moments to driving long-term adoption for our platform and the underlying technical foundation that powers all of Commonwealth’s products.

What you’ll need (Requirements):

• 4yrs Proven experience as a Product Marketing Manager, Brand Manager, or similar role
• Experience in market analysis
• Familiarity with Product-Led-Growth (PLG) strategies and principles
• Familiar with product marketing tactics (e.g. integrated marketing campaigns)
• Working knowledge of web analytics tools (Google Analytics, WebTrends)
• Analytical mind and strong quantitative skills
• Excellent Excel skill

Why Traction:

• Join a high-potential organization: This is a unique opportunity to join a rapidly scaling business where we expect you to approach things differently, and solve problems for business owners
• Meaningful Rewards: Competitive Base Pay, Flexible Leave Plan, Health Insurance
• Captain your career path: Live, work, and breathe in an environment with limitless opportunities for growth, both professionally and personally. A personal learning budget used to invest in your growth
• The Best Team: Working with a motivated and talented team plus regular team bonding events
• Top-notch private health insurance
• Online therapy and wellbeing benefit
• Learning budget

Our values:

• Ownership: At Traction, we take the initiative to achieve favorable results
• Invent & Innovate: We are constantly developing and designing solutions
• Growth Centered (self and customers): You keep pursuing growth and learning
• Team Spirit (collaborative): We are a team that works together to achieve a common goal
• High Ethical Standard: Respect, trust, honesty, and moral character are values that we uphold
• Customer Driven: We see everything we do at Traction on how it will impact our customers
• Above & Beyond: We don't just do what's expected of us; We go the extra mile