Product Marketing Manager at SeerBit

What we need

• We are seeking a dynamic and experienced Product Marketing Manager to join our Marking team. In this role, you will be responsible for developing and executing a product marketing strategy that drives demand, accelerates growth, and enhances our company's reputation as a leader in the industry.
• You will work closely with cross-functional teams, including product management, sales, and customer success, to drive successful product launches and ongoing customer engagement.

What you will do

• Develop and execute a product marketing strategy that aligns with the company's objectives and supports product growth.
• Create messaging and positioning that differentiates our products from competitors and resonates with our target audience.
• Develop sales enablement materials, including presentations, battle cards, and product briefs, to support the sales team's efforts.
• Collaborate with product management to develop go-to-market plans for new products and features.
• Work with the content team to develop marketing materials, including case studies, whitepapers, and thought leadership pieces.
• Develop and execute marketing campaigns that drive customer engagement and retention.
• Conduct market research to identify customer needs, preferences, and trends to inform product and marketing strategies.
• Monitor and analyze competitive trends and market developments to stay ahead of the curve.
• Develop product marketing strategies (pricing, advertising, product launching).
• Work with various teams (design, content, acquisition, product, sales) to implement strategies.

Requirements

• Bachelor's degree in Marketing, Business, or a related field. MBA is preferred.
• 5+ years of experience in B2B product marketing, preferably in the financial technology industry.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Excellent communication and collaboration skills with the ability to work effectively across teams and departments.
• Strong analytical skills and experience using data to inform decision-making.
• Demonstrated ability to create messaging and positioning that resonates with a B2B audience.
• Understanding of sales processes and the ability to develop sales enablement materials that support the sales team's efforts.
• Experience with product launches and go-to-market planning.
• Understanding of the financial technology industry and its trends and developments.
• Experience in market analysis
• Familiar with product marketing tactics (e.g. integrated marketing campaigns)
• Working knowledge of web analytics tools (Google Analytics, WebTrends)

Benefits

• Medical cover
• Flexible work schedule
• Profit Share
• Learning and development opportunity