Product Marketing Manager at Seamfix

Responsibilities

• Develop and implement product marketing strategies
• Own the product launch (Go-To-Market) process
• Design and implement market segmentation for assigned products
• Collaborate with product teams to achieve Product-Market-Fit for Our SaaS Products
• Create Consistent positioning statements, messaging, and associated proof points to help drive customer acquisition
• Create Compelling Marketing materials for different collateral types and audiences
• Manage cross-selling, upselling, customer retention, and customer value management processes for assigned products
• Influence the direction and strategies of our Digital Marketing
• Create and present information about our SaaS Products and the market they serve
• Always represent the company with any audience to explain the customer-led benefits of assigned products
• Communicate the product vision and value to the sales and product teams to facilitate product sales and direction.
• Handle product press releases and PR
• Establish product pricing by using market research data
• Research competitor offerings to guide internal propositions
• Obtain Insights into Customer’s Usage of Current Products Untapped opportunities and buyer personas, through interviews, surveys, focus groups, and sales data.
• Utilize necessary marketing tools to gather and get insights into customer’s behavioral usage
• Draw up and own the product marketing budget
• Arm sales teams with the knowledge and tools they need to be successful.
• Optimize and improve our product marketing metrics - CAC, LTV, Churn, Revenue, etc.
• Any other responsibilities as assigned by the Line Manager

PII Data Processor Responsibilities:

• Design, create, and implement IT processes and systems that would enable the data controller to gather personal data.
• Use tools and strategies to gather personal data.
• Implement security measures that would safeguard personal data.
• Store personal data gathered by the data controller.
• Transfer PII data from the data controller to another organization and vice versa.

Qualifications

• 6 years experience in Product Marketing or Traditional Marketing in general
• Experience in Market Analysis
• Familiar with product marketing frameworks and tactics
• Working knowledge of marketing technology tools
• A keen eye for detail
• Creativity and good analytical skills
• Ability to produce quality documentation
• Excellent written and verbal communication skills
• Excellent interpersonal relationship management skills
• Time Management skills and ability to produce quality work with minimal supervision
• Strategic thinking

Key Competencies:

• Impeccable integrity
• Strong leadership skills
• Good communication skills
• Relationship building skills
• Presentation skills
• People management skills
• Agile problem solving
• Ownership mindset
• A Self-motivated and can-do mindset.