Product Marketing Manager at Rovedana

Industry: Information Technology

Location: 100% Remotely

Salary: 120,000 - 150,000 Naira/Monthly

Job Description: Our client is a top-leading IT Consulting & amp; Mobile App Development company outsourcing for creative, innovative and highly competent new hires for the role of a Product marketing officer who has what it takes to be work in a fast growing company to prove themselves as growth marketers, competent and overachievers.

The candidate must be familiar with various product marketing techniques and the candidate's goal will be to develop and implement the most effective plans to position and promote our product.

Key responsibilities:

• Study company product and develop deep understanding of the solution

• Translate technical details into benefits for the user

• Follow and analyze market trends to position product

• Develop product marketing strategies (pricing, advertising, product launching)

• Craft compelling messages across marketing channels (landing pages, ad campaigns)

• Work with the project manager to implement strategies

• Test marketing product features, releases and ad copy

• Evaluate projects using relevant KPIs and feedback from existing and prospective customers

Requirements:

• Proven experience as a Product Marketing Manager

• Background in design and copywriting is a plus

• Experience in market analysis

• Familiar with product marketing tactics (e.g. integrated marketing campaigns)

• Ability to generate and curate leads and key contacts of SMEs in Nigeria

• Excellent communication skills

• Keen eye for detail

• Creativity

• Analytical mind and strong quantitative skills

• BSc/BA in Marketing, Communications or similar field

• Ability to create credible plans despite high levels of uncertainty