Product Marketing Manager at Assets Microfinance Bank

Job Summary

• The product marketing manager is responsible for presenting our products in ways that will strengthen our brand and boost sales.
• The goal will be to develop and implement the most profitable plans to position and promote our products.
• The PMM will liaise between the product and audiences, including sales, marketing, customers, and prospects through different marketing channels as identified and approved for the purpose.

Key Responsibilities

• Develop and execute best-in-class go-to-market strategies and campaigns to support new product launches and drive growth for the business
• Create and manage marketing budgets, plans and strategies.
• Follow and analyze market trends to position products.
• Work with various teams (design, content, acquisition, product, sales) to implement strategies across all marketing channels.
• Researching the market to learn the competitive environment.
• Working with the marketing team to create materials that highlight product features and benefits.
• Working with product management to define goals and metrics for the product launch.
• Build relationships with 3rd parties to maximize marketing opportunities.
• Manage and update the relevant sections of the organization’s website and social media pages, ensuring the quality and updated content
• Oversee the execution of targeted and effective email marketing campaigns, using triggers and automation.
• Support brand and community manager to ensure audience and engagement growth on social media in line with KPIs.
• Oversee the creation of offline collateral, including brochures and flyers, from copy through to distribution.
• Research, oversee and evaluate direct marketing campaigns (offline and digital), including working with sales teams for follow up and campaign metric reporting.
• Perform monthly gathering of data to feed into reports evaluating marketing campaigns and optimizing effectiveness.
• Shortening the sales cycle, cutting down on customer returns and trials that don’t convert, and successful expansion into new target markets.
• Develop product messaging that differentiates new products and services from others in the market

Requirements

• Bachelor's Degree in Marketing, Business, Advertising, Communication or related field.
• A minimum of 4 years experience in branding, corporate communications, advertising, digital/social media marketing or media buying.
• Proven experience in managing a brand (Knowledge in the financial sector would be an added advantage).
• Must have solid understanding of consumer insights and needs.
• Excellent interpersonal, verbal and written communication skills. Responsibilities
• Plan Strategies and execute marketing designs and activities to establish and maintain brand presence in the market.
• Launch and oversee advertising and media planning.