Product Marketing Lead at Shuttlers

About the job

• The Product Marketing Lead is tasked with developing and implementing the comprehensive go-to-market strategy for Shuttlers' distinct Rental and Business segments. This role is a key driver of predictable lead generation, overseeing all marketing surfaces; digital and physical, from the product's landing page and in-app messaging to strategic events, offline channels, and compelling PR/content initiatives like case studies and testimonial videos.

Responsibilities

• Manage all customer-facing marketing surfaces and materials, including the landing page, onboarding flow, and in-app experience for the Rental and Business products.
• Collaborate closely with the Product team to ensure marketing strategy aligns with product roadmap and customer experience.
• Design, execute, and measure integrated marketing campaigns for both Rental and Business, covering both online and offline lead generation.
• Lead offline marketing initiatives, including strategic partnerships and event participation.
• Oversee Public Relations (PR) and content efforts, including the creation of case studies, testimonial videos, and developing reports for stakeholder engagement
• Emphasize the role's focus on traditional, event, and creative marketing strategies.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5-7 years of progressive experience in a Product Marketing role, ideally within a technology or shared mobility company.
• Proven experience in managing marketing for distinct or dual-focus business segments (e.g., B2B, Rental).

Preferred Skills: 

• Exceptional ability to design, execute, and measure integrated marketing campaigns across online and offline channels.
• Strong content creation and storytelling skills, particularly for case studies, video, and PR materials.
• Demonstrated collaborative mindset, with experience interacting effectively with Product, Sales, and Leadership teams.
• Familiarity with the technology or urban mobility industry is a plus.