Product Marketing & Growth Associate at Arkounting Business Concepts Limited

JOB SUMMARY

We are a brilliant and result-oriented team that is seeking to offer world-class and simplified financial solutions to businesses. Our mission is to empower and enable our customers - financial institutions across Africa - to be financially smart through our innovative cloud banking solutions and financial inclusion services.

JOB DESCRIPTION

• Develop effective product marketing strategies and plans (pricing, advertising, proposal preparation, product launching)
• Work with various teams to implement strategies and promote product
• Coordinate marketing activities internally or externally - enlightening prospective clients about the advantages of our products and follow up with them in order to close the business
• Build and maintain relationships with clients, to foster retention and promote referrals/goodwill
• Customer feedback; assist in acquiring reviews and identifying solutions
• Follow and analyze market trends to position products
• Design KPIs for products and oversee its achievement
• Evaluate growth using relevant KPIs and feedback from existing and prospective customers
• Collaborate with the digital marketing team to craft compelling messages across marketing channels (flyers, landing pages, ad campaigns)
• Participate in industry forums, client discussions and conferences as a representative of the organization.
• Other related tasks as assigned

JOB REQUIREMENTS

• 3-5 years of hands-on Business Development experience, with focus in the Fintech space
• Educational background in a related field
• Proven knowledge of B2B product growth and lead conversion
• Good use of reporting software, Microsoft suite and statistical analysis package
• Excellent presentation, reporting and communication skills
• Hardworking with good salesmanship skills
• Proven ability to work in a fast-paced and result-oriented environment
• Client relationship and engagement skills
• Tech savvy; good use of collaboration tools such as Slack