Product Marketer at Vendease

Job Summary

As a Product Marketer at Vendease, you will play a pivotal role in driving the adoption and success of our e-procurement platform within the food business industry. You will be responsible for crafting and executing comprehensive marketing strategies to effectively position Vendease in the market, drive demand, and increase product adoption. Leveraging your expertise in product marketing and understanding of the restaurant landscape, you will collaborate closely with cross-functional teams to develop compelling messaging, launch new features, and drive user engagement.

Job Details

• Develop and execute product marketing strategies to drive awareness, adoption, and retention of Vendease within the restaurant industry.
• Collaborate with the product management team to understand product features, benefits, and competitive advantages, and translate them into compelling value propositions and messaging.
• Create engaging marketing collateral, including sales enablement materials, product videos, website content, case studies, and presentations, to effectively communicate the value of Vendease to target audiences.
• Drive go-to-market initiatives for new product launches and feature updates, including coordinating cross-functional efforts across product, sales, and customer success teams.
• Conduct market research and analysis to identify customer needs, market trends, and competitive insights, and use these findings to inform product positioning and marketing strategies.
• Develop and execute multi-channel marketing campaigns to generate leads and drive user acquisition, leveraging channels such as email marketing, social media, content marketing, and digital advertising.
• Collaborate with the sales team to develop effective sales tools, messaging, and collateral to support the sales process and drive revenue growth.
• Analyze marketing metrics and KPIs to track the effectiveness of marketing initiatives, optimize performance, and provide actionable insights for continuous improvement.

Requirements

• Bachelor’s degree in marketing, business, or a related field; MBA or advanced degree preferred.
• Proven experience in product marketing, preferably in the B2B SaaS or technology industry.
• Deep understanding of the restaurant industry, including key market trends, challenges, and competitive landscape.
• Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable marketing strategies.
• Excellent communication skills, with the ability to craft compelling messaging and storytelling for different audiences.
• Experience developing and executing multi-channel marketing campaigns, including digital marketing, content marketing, and email marketing.
• Strong project management skills, with the ability to manage multiple initiatives simultaneously and collaborate effectively with cross-functional teams.
• Highly creative with a passion for innovation and a keen eye for detail.
• Proficiency in marketing analytics and tools, with the ability to analyze data and metrics to measure marketing performance and optimize campaigns.
• Experience working in a fast-paced, dynamic startup environment is a plus.
• Passion for food and technology is a plus.