Product Marketer at The Quest Schools

Job Description

• We are looking for a Product Marketer to lead our outbound marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales.
• For this role, you must be a creative and quantitative thinker. You should be familiar with various product marketing techniques.

Responsibilities

• Develop and implement the most profitable plans to position and promote our products.
• Determine the type of advertising and marketing content, such as TV, radio, print, digital or social media, that needs to be created and distributed
• Manage a calendar scheduling the creation of each piece of content and the planned release of each piece of content.
• Craft compelling messages across marketing channels
• Work with creative designer to create the desired content
• Develop and maintain relationships with external vendors whose products or services will be needed for the product
• Translate technical details into benefits for the user
• Follow and analyse market trends to position products

Requirements

• Proven experience as a Product Marketing Manager
• Experience in market analysis
• Familiar with product marketing tactics (e.g. integrated marketing campaigns)
• Working knowledge of web analytics tools (Google Analytics, WebTrends)
• Excellent communication skills
• Keen eye for detail
• Creativity
• Analytical mind and strong quantitative skills
• Relevant marketing certification.