Product Marketer at Flex Finance

Job Overview

• Flex Finance is Africa’s leading Spend management and requisition platform that helps finance teams and business owners manage all company spending in one place. We combined powerful payment infrastructure with spend management architecture and data-rich expense reports to revolutionize how businesses in Africa track spending.
• Our organization is looking to hire a passionate and hardworking candidate to work with us as a Product Marketer.
• We are looking for a Product Marketing Manager to support our inbound and outbound marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales.
• For this role, you are a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns, online and offline campaigns and pricing strategies.
• Your goal will be to develop and implement the most profitable plans to position and promote our products.

Duties and Responsibilities

• Study company products
• Translate technical details into benefits for the user
• Follow and analyze market trends to position products
• Develop product marketing strategies (pricing, advertising, product launching)
• Craft compelling messages across marketing channels (landing pages, ad campaigns)
• Work with various teams (design, content, acquisition, product, sales) to implement strategies
• Test marketing product features, releases and ad copy
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers

Requirements and Qualifications

• Degree in Marketing, Communications or similar field
• Proven experience as a Product Marketing Manager, Brand Manager or similar role
• Background in design and copywriting is a plus
• Experience in market analysis
• Familiar with product marketing tactics (e.g. integrated marketing campaigns)
• Working knowledge of web analytics tools (Google Analytics, WebTrends, Ux cam)
• Excellent communication skills
• A keen eye for detail
• Creativity
• Analytical mind and strong quantitative skills

Benefits

• Good compensation
• Friendly workplace
• Hybrid work arrangement
• Health and dental plan
• Knowledge allowance