Product Marketer at Crescita Solutions

Role Overview

We are hiring a Product Marketer to help position and promote our digital products and services in a way that drives awareness, engagement, and sales. You will work closely with the product, sales, and creative teams to craft compelling marketing strategies, campaigns, and content that connect with our target audience across Africa.

Key Responsibilities

• Develop go-to-market strategies for new and existing products.
• Create engaging content, campaigns, and materials to promote products across digital channels.
• Conduct market research to understand customer needs, trends, and competitor activities.
• Collaborate with designers, social media managers, and developers to produce high-impact marketing assets.
• Track and analyze the performance of product marketing campaigns.
• Support the sales team with product-focused presentations and collateral.

Requirements

• Experience in product marketing, brand marketing, or digital marketing.
• Good communication and storytelling skills.
• Ability to translate technical product features into clear customer benefits.
• Knowledge of digital marketing tools and channels.
• Ability to work independently in a remote, agile environment.

Preferred Qualifications

• Experience working in a digital agency or tech product company.
• Familiarity with SEO, analytics, and email marketing tools.