Product Marketer: Craft Compelling Campaigns at eTranzact

Job Description

• Follow and analyze market trends to position products.
• Develop product marketing strategies (pricing, advertising, product launching).
• Craft compelling messages across marketing channels (Landing pages, ad campaigns).
• Work with various teams (Design, content, acquisition, product, sales) to implement strategies.
• Lead product marketing content development.
• Outline product marketing deployment timeliness.
• Manage team's product marketinæ campaigns.
• Craft company's product storytelllng vision and voice.
• Negotiate budgets to execute our product marketing vision at scale.
• Write compelling copy for different collateral types and audiences.
• Create and present Information about products and the markets these products serve.
• Represent the company at all times and hold virtual engagements with audience to explain customer-led benefits of the product line.

Basic Requirements

• Solid understanding of marketing experience
• Minimum of 3 years marketing experience.
• Product marketing experience in Agency marketing.
• Firm grasp Of ways to develop strategic product marketingcampaigns.
• Demonstrated success in positioning and launching differentiated products that meet and exceed business objectives.
• Background in design and copywriting is a plus.
• Campaign management skill.
• Project management skill.