Product Positioning & Messaging: Develop clear, differentiated messaging that communicates the value of business technology solutions to target segments.
Go-to-Market Strategy: Plan and execute product launches, including internal enablement, external communications, and campaign rollouts.
Market Research & Competitive Analysis: Conduct market intelligence to understand customer needs, industry trends, and competitor positioning.
Sales Enablement: Create sales tools, presentations, and training materials to support the sales team in closing deals.
Content Development: Collaborate with content teams to produce blogs, whitepapers, case studies, and product collateral.
Customer Advocacy: Identify and promote customer success stories to build credibility and drive adoption.
Performance Tracking: Monitor campaign effectiveness, product adoption, and customer feedback to refine marketing strategies
Educational Qualifications
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
A Master’s degree or MBA is an added advantage, especially with a focus on technology or strategic marketing.
At least 3 years of experience in product marketing, preferably in B2B technology or SaaS environments.
Proven track record of successful product launches and demand generation campaigns.
Experience working with cross-functional teams in a fast-paced, agile environment.
Requirements
Deep understanding of B2B marketing principles and buyer personas.
Familiarity with business technology landscapes (e.g., ERP, CRM, cloud platforms).
Strong grasp of analytics tools and marketing automation platforms.
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