Product Manager at Sun Pharma

Promotional Strategy & Inputs

• Understanding and contribution to annual therapy / brand plan for Nigeria market.
• Preparation of Promotional Input Utilization Plan, Visit-wise plan along with detailing stories (on a quarterly basis).
• Report on implementation status (plan vs actual) on a monthly basis
• Maintaining of inputs ledger date-wise & inventory management (receipt, distribution, balance status)
• Ensure dispatch of inputs as the plan & timely execution of strategies by field force
• Follow – up on activities, gifts & other key high investment planned for the Qtr
• Coordinate with printers for quotations to print below inputs locally as and when required. 2-3 quotations needed and to be cleared by finance and approved by country Head and has to be as per budget
• Literatures
• Reference folders
• Visual Aids
• New Product launch inputs
• Gifts - coordinate with suppliers for procurement at country level if required. 2 - 3 quotations needed and to be cleared by finance and approved by country Head and has to be as per budget)
• Organize local DGMs, CME, RTDs, etc as per annual calendar
• Stall fabricators - coordinate with local stall fabricators for conferences
• Advertisement material for various journals

Analysis

• Market data – IMS, Close up, Tertiary
• Sales analysis – Territory, Brand, Competitors & feedback to be presented to team & HO on a monthly basis
• Competitor activity – feedback to be sent to H.O. every 6 months
• Expenditure monitoring and control with respect to budgets planned for the year for promotional activities on a quarterly basis
• Profitability management
• Identification of future products of interest in segments of interest every 6 months
• Market research for ensuring successful new product launches
• Benchmarking our Company vs key competitor

Conducting Cycle meetings (3 times in the year)

Preparation for cycle meetings:

• Agenda
• Strategy Slides
• Strategy guide with detailing story to be sent every 6 months
• Detailing contest
• Quiz
• Input feedback / rating by PSRs
• Minutes of the meeting sent to H.O within 7 working days of the completion of the meeting

Conferences

• Yearly Conference calendar segment – wise : National / Regional / International
• Participation & activity plan
• Coordination with H.O for inputs
• Follow up plan post conference participation
• Report on participation post conference within 7 days

Field work : Minimum 7 days in a month

• With opinion leaders
  • understanding market needs, gaps
  • follow up on special strategies
  • New product feedback
  • develop speakers for our DGMs
• With our field force
  • Impact of marketing strategy
  • Strategy implementation & gaps
  • Contribution from SAS doctors
  • Understand competitor

Territory objective

• Identify key territories for special FW

Field work to be planned 1 week before starting the month, field visit feedback/report to be shared with Country head on 5th of every month

Customer Connect:

• Develop 5 KOLs per key segment
• List of planned KOLs to be sent to country manager
• Develop relationships with key societies/associations

Training of field force

• Arrange for training of new PSRs on Products
• Refresher programs

Summary of Reports

• Report on implementation status (plan vs actual) on a monthly basis
• Maintaining of inputs ledger date-wise & inventory management (receipt, distribution, balance status). Stock status to be sent on quarterly basis
• Sales analysis – Territory, Brand, Competitors & feedback to be presented to team on a monthly basis
• Report on participation post conference within 5 days
• Fieldwork report to be sent to country head on 5th of every month