Product Manager - Savings Account at Wema Bank Plc

Job Summary

To own and deliver the Liability and Revenue projections on all savings accounts through collaborations, effective communications and stakeholder engagement.

Responsibilities

• Provide sales teams with the necessary technical expertise to enable them sell the banks’ savings products e.g printed & electronic materials-fliers, presentations, proposals
• Accountable for the comprehensive, end-to-end management of the savings product portfolio including product development, product marketing (in conjunction with MCIR), business development, product analysis, pricing, and profitability analysis, etc.
• Develops product sales and marketing strategy (in conjunction with MCIR) to ensure achievement of product sales and volume budget across all Clusters/Zones.
• Implement Bank-wide go-to-market strategy for new savings products initiatives, working with all relevant departments / stakeholders to drive execution.
• Prepares product marketing strategy, consumer segmentation, product positioning, objectives, and lifecycle recommendations to achieve overall business goals.
• Monitors sales impact & profitability of marketing expenditures – both on BAU and special campaigns.
• Conducts regular product & market research to determine product sales / market penetration potential across Clusters/Zones; develops and disseminates sales & marketing strategies to leverage opportunities & improve performance.
• Regularly reviews market & consumer trends to uncover new product opportunities across Clusters/Zones, disseminates identified insights in a timely manner for execution.
• Identifies new market opportunities, directing RCHs & other marketing teams, appropriately to ensure these are fully leveraged to grow sales and volume.
• Acts as primary product liaison with Clusters/Zones ensuring:
  • timely & regular communication on product performance
  • timely & regular communication on product / market changes 
  • relevant product, market insights & identified Area opportunities are presented.
  • successful execution and monitoring of product marketing campaigns
• Conducts Branch/Cluster webinars, meetings, visits, and joint customer calls to obtain market feedback and understand peculiarities of local operating environment. 
• Routinely attends Zonal Directorate planning / business review meetings-MPR.
• Analyses escalated area sales challenges, proffers alternative solutions, implements recommendations that ensure achievement of product performance targets. 

Requirements

Education

• BSC/HND in a relevant field

Skills/Competence 

• Product- knowledge and training
• People management skills
• Business development skills
• Brand management skills
• Facilitation skills
• Communication skills, 
• Selling skills
• Negotiating skills
• Interpersonal skills 
• Data driven decision making.

Supervisory Skills

• Interpersonal skills 
• Decision making skills.
• Visionary

Generic Skills

• Organizational skills
• IT
• Analytical skills
• Computer appreciation / data entry (word-processing/spreadsheet/graphics