SANOFI IS A GLOBAL HEALTHCARE LEADER FOCUSED ON PATIENTS’ NEEDS
engaged in the research, development, manufacturing and marketing of therapeutic solutions focused on patients’ needs. Sanofi has core strengths in diabetes solutions, human vaccines, innovative drugs, consumer healthcare, emerging markets, animal health and Genzyme.
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Contributes to the development and the validation of long range planning and forecasting models.
Contributes to the development of positioning and key strategies for the brand.
Implements the marketing plans and key strategies.
Integral part of cross-functional brand team - fosters working relationships across Medical, Regulatory Affairs, Sales and Finance Departments.
Develops relations with Sales Managers and Representatives where appropriate to drive business growth.
Manages all business and promotional activities in accordance with relevant Acts, legal demands and ethical standards, including internal procedures.
Maintains and updates the market intelligence databases.
Evaluates the effectiveness of promotion and advertising programmes, using set guidelines, and makes recommendations for improvements within internal guidelines.
Manages working relationships with advertising agencies and other servicing companies.
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