Product Manager _ Cards (Banking Sector) at Workforce Group

About the Position: 

• The Debit cards team member (Verve, Visa and MasterCard) are responsible for the promotion, sales drive, innovation development, product enhancement and upgrade of the Verve, Visa and MasterCard products.

Job Role and Description:

• The Debit cards team member (Verve, Visa and MasterCard) reports to the Head Card and drives to meet the financial target of the Unit. All other related responsibilities include: 
• Managing the entire product line life cycle from strategic planning to tactical activities
• Driving a solution set across development teams (primarily Operations, IT, Ebanking Technology and Marketing Communications) through market requirements, product contract, and positioning.
• Engage branches/other units to effect debit card product sales to identified customer segments. Develop relationships with account managers, senior executives and top customers to further product penetration. Specifying market requirements for current and future products by conducting market research.
• Ensuring that products are developed and managed in compliance with Bank’s policies, regulations and best practices. Prepare product specification/procedural guidelines for debit card product offering
• Developing and implementing a company-wide go-to-market plan, working with all departments to execute.
• Analyzing potential partner relationships, such as industry players; NGOs; etc. for the product.
• Daily monitoring and driving of product performance in terms of uptake and profitability to ensure alignment with corporate/ customer requirements.
• Ensure products are run cost effectively and continually innovate to increase revenue and reduce cost.
• Conduct training sessions for National Sales Executives and Marketing Teams to increase products awareness both internally and externally.
• Work with SBUs to achieve card products profitability targets.
• Ensure alignment of product features with product objectives.
• Vendor management
• Debit cards issue resolution
• Daily debit cards stock monitoring and procurement
• Any other assigned strategic product support functions

Key Performance Measures

• Profitability of the Debit Cards Product (Verve, Visa and MasterCard)
• Debit cards product penetration (Verve, Visa and MasterCard)
• Debit cards (Verve, Visa and MasterCard) transaction volume