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  • Posted: Jun 15, 2021
    Deadline: Not specified
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  • Adexen is a global Human Ressources Company providing business services in Europe and Africa. We support companies in all industries in the fields of HR, Legal, Finance, Sales & Marketing, Engineering and Supply chain. We know how important people are to business. We also think that "People are the future of Africa" We understand what...
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    Product Manager

    Industry: FMCG
    Job Seniority: Manager
    Job Category: Marketing

    Job Introduction

    • Adexen was mandated by an international FMCG company to recruit a Product Manager for their operations. The position is based in Lagos.

    Responsibilities

    • To effectively communicate product benefits to all the relevant customers
    • To reinforce and grow customer loyalty to Group's products and ensure product launches
    • To prepare and present marketing plan (strategy) per product on an annual basis
    • To create and execute product tactical plans within specified time frames via the sales force and to measure quantitatively and qualitatively thereafter with appropriate KPIs and dashboards
    • To plan and calendarize actions by cycle and by target in collaboration with the Head of Operation and Country Manager
    • To prepare briefs to advertising agencies as and when required; to select the most effective campaign via market testing of concept and message
    • Maintain key customer and opinion leader contact to maximize Group product performance in the respective field
    • To define the customer chain analysis and analyze relationships/links between them
    • Comply with relevant legislation, ethical standards and company policies.
    • Liaise with relevant sales, market research and other functions to ensure that cross functional communication and implementation of action plans is of a high quality and that company goals are met
    • To organize and facilitate coordination meetings with the Marketing Coordinators of the Operations to interface information from/to the field
    • To maintain and improve product knowledge of the salesforce, sales managers and the marketing Coordinators and to continually update knowledge on the product, competitors
    • Contribute to achieve targets for sales, profit contribution and market penetration for an assigned product(s)
    • To set budgets for and control allocated promotional expenditure for the product(s)
    • Participate in building the new product launch procedure
    • Establish appropriate market research programmes in order to validate key performance indicators and to determine new commercial opportunities.

    Desired Skills and Experience

    • Bachelor's degree in Marketing, Sales, Business or any relevant field of study
    • Master's degree is a plus.
    • FMCG experience with at least 8 years of Brand / Product Management experience from recognised International Company.
    • Good experience with formal brand planning processes with P&L forecasting/ structures.
    • Cost management, pricing strategy, research based methodologies for commercial application.
    • New product development experience
    • In-depth knowledge of the FMCG industry and its distribution system
    • Effective strategic planning abilities
    • Ability to communicate commercial value of our products to target audience
    • Willing and able to travel extensively
    • Analytic & synthetic capacity
    • Effective forecasting, budgeting skills
    • Top negotiating skills
    • Developing skills, training and enabling learning on the job
    • Making decisions & driving necessary changes for performance
    • Knowing how to deal with conflict

    Method of Application

    Interested and qualified? Go to Adexen on www.adexen.com to apply

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

  • Send your application

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