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  • Posted: Jun 15, 2021
    Deadline: Not specified
  • Adexen is a global Human Ressources Company providing business services in Europe and Africa. We support companies in all industries in the fields of HR, Legal, Finance, Sales & Marketing, Engineering and Supply chain. We know how important people are to business. We also think that "People are the future of Africa" We understand what...
    Read more about this company


    Product Manager

    Industry: FMCG
    Job Seniority: Manager
    Job Category: Marketing

    Job Introduction

    • Adexen was mandated by an international FMCG company to recruit a Product Manager for their operations. The position is based in Lagos.


    • To effectively communicate product benefits to all the relevant customers
    • To reinforce and grow customer loyalty to Group's products and ensure product launches
    • To prepare and present marketing plan (strategy) per product on an annual basis
    • To create and execute product tactical plans within specified time frames via the sales force and to measure quantitatively and qualitatively thereafter with appropriate KPIs and dashboards
    • To plan and calendarize actions by cycle and by target in collaboration with the Head of Operation and Country Manager
    • To prepare briefs to advertising agencies as and when required; to select the most effective campaign via market testing of concept and message
    • Maintain key customer and opinion leader contact to maximize Group product performance in the respective field
    • To define the customer chain analysis and analyze relationships/links between them
    • Comply with relevant legislation, ethical standards and company policies.
    • Liaise with relevant sales, market research and other functions to ensure that cross functional communication and implementation of action plans is of a high quality and that company goals are met
    • To organize and facilitate coordination meetings with the Marketing Coordinators of the Operations to interface information from/to the field
    • To maintain and improve product knowledge of the salesforce, sales managers and the marketing Coordinators and to continually update knowledge on the product, competitors
    • Contribute to achieve targets for sales, profit contribution and market penetration for an assigned product(s)
    • To set budgets for and control allocated promotional expenditure for the product(s)
    • Participate in building the new product launch procedure
    • Establish appropriate market research programmes in order to validate key performance indicators and to determine new commercial opportunities.

    Desired Skills and Experience

    • Bachelor's degree in Marketing, Sales, Business or any relevant field of study
    • Master's degree is a plus.
    • FMCG experience with at least 8 years of Brand / Product Management experience from recognised International Company.
    • Good experience with formal brand planning processes with P&L forecasting/ structures.
    • Cost management, pricing strategy, research based methodologies for commercial application.
    • New product development experience
    • In-depth knowledge of the FMCG industry and its distribution system
    • Effective strategic planning abilities
    • Ability to communicate commercial value of our products to target audience
    • Willing and able to travel extensively
    • Analytic & synthetic capacity
    • Effective forecasting, budgeting skills
    • Top negotiating skills
    • Developing skills, training and enabling learning on the job
    • Making decisions & driving necessary changes for performance
    • Knowing how to deal with conflict

    Method of Application

    Interested and qualified? Go to Adexen on to apply

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

  • Send your application

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