Product Manager at Adexen

Industry: FMCG
Job Seniority: Manager
Job Category: Marketing

Job Introduction

• Adexen was mandated by an international FMCG company to recruit a Product Manager for their operations. The position is based in Lagos.

Responsibilities

• To effectively communicate product benefits to all the relevant customers
• To reinforce and grow customer loyalty to Group's products and ensure product launches
• To prepare and present marketing plan (strategy) per product on an annual basis
• To create and execute product tactical plans within specified time frames via the sales force and to measure quantitatively and qualitatively thereafter with appropriate KPIs and dashboards
• To plan and calendarize actions by cycle and by target in collaboration with the Head of Operation and Country Manager
• To prepare briefs to advertising agencies as and when required; to select the most effective campaign via market testing of concept and message
• Maintain key customer and opinion leader contact to maximize Group product performance in the respective field
• To define the customer chain analysis and analyze relationships/links between them
• Comply with relevant legislation, ethical standards and company policies.
• Liaise with relevant sales, market research and other functions to ensure that cross functional communication and implementation of action plans is of a high quality and that company goals are met
• To organize and facilitate coordination meetings with the Marketing Coordinators of the Operations to interface information from/to the field
• To maintain and improve product knowledge of the salesforce, sales managers and the marketing Coordinators and to continually update knowledge on the product, competitors
• Contribute to achieve targets for sales, profit contribution and market penetration for an assigned product(s)
• To set budgets for and control allocated promotional expenditure for the product(s)
• Participate in building the new product launch procedure
• Establish appropriate market research programmes in order to validate key performance indicators and to determine new commercial opportunities.

Desired Skills and Experience

• Bachelor's degree in Marketing, Sales, Business or any relevant field of study
• Master's degree is a plus.
• FMCG experience with at least 8 years of Brand / Product Management experience from recognised International Company.
• Good experience with formal brand planning processes with P&L forecasting/ structures.
• Cost management, pricing strategy, research based methodologies for commercial application.
• New product development experience
• In-depth knowledge of the FMCG industry and its distribution system
• Effective strategic planning abilities
• Ability to communicate commercial value of our products to target audience
• Willing and able to travel extensively
• Analytic & synthetic capacity
• Effective forecasting, budgeting skills
• Top negotiating skills
• Developing skills, training and enabling learning on the job
• Making decisions & driving necessary changes for performance
• Knowing how to deal with conflict