Press Relations Manager at Del-York Group

Job Overview:

• As a Press Relations Manager, you will be responsible for planning, implementing, and managing media campaigns to promote and enhance the organization's brand and image.
• You will work closely with cross-functional teams, media agencies, and other stakeholders to ensure effective communication and delivery of key messages through various media channels.

Key Responsibilities:

Media Planning and Strategy:

• Develop and implement comprehensive media plans aligned with overall marketing and communication strategies.
• Analyze target audience behavior and media consumption patterns to optimize media placements.
• Stay updated on industry trends and changes in media landscapes to adapt strategies accordingly.

Media Buying and Negotiation:

• Negotiate and purchase advertising space and time across various media channels (TV, radio, print, online, social media, etc.).
• Optimize media budgets to achieve maximum reach and impact.
• Build and maintain relationships with media vendors and partners.

Campaign Management:

• Oversee the execution of media campaigns from conception to completion.
• Monitor and analyze campaign performance, providing regular reports and insights.
• Make data-driven recommendations for improvements and optimizations.

Cross-Functional Collaboration:

• Collaborate with marketing, creative, and other teams to align media strategies with overall business objectives.
• Ensure consistency in messaging across all media platforms.

Budget Management:

• Develop and manage media budgets, ensuring cost-effectiveness and efficiency.
• Track expenditures and reconcile budgets regularly.

Media Analytics:

• Utilize analytics tools to measure the effectiveness of media campaigns.
• Provide insights and recommendations based on performance metrics.

Qualifications:

• Bachelor's degree preferably in Marketing, Communications, Business, or a related field.
• Proven experience in media planning, buying, and campaign management.
• Strong understanding of media trends, consumer behaviour, and market dynamics.
• Excellent negotiation and communication skills.
• Proficiency in using media planning and analytics tools.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Creative thinking and problem-solving skills.
• Familiarity with digital marketing and social media platforms.

Preferred Skills:

• Experience with media buying platforms and ad management tools.
• Knowledge of emerging trends in digital and social media marketing.
• Certifications in media planning or related areas.