Press Officer at Pan African University (PAU)

Job Summary

• The Press Officer is responsible for the sales, marketing, and promotion of published and upcoming titles of the PAU Press. The role encompasses all activities aimed at expanding the reach of the Press to new publics and markets, ensuring visibility, accessibility, and growth. Ultimately, the Press Officer manages the internal and external publics of the PAU Press effectively and efficiently, fostering strong relationships and building a positive brand image.

Job Description

The responsibilities include but are not limited to the following:

• Manage the sales, promotion, and marketing of published and upcoming titles across digital channels, bookshops, and other outlets.
• Prepare sales and promotion reports, maintain databases, and regularly update the Press website and social media with new titles and activities.
• Identify target audiences for direct marketing and build/maintain in-house contact lists of journalists, academics, and public intellectuals for campaigns.
• Organize seminars, book launches, and related promotional events to increase visibility and readership of PAU Press titles.
• Generate engaging content and create promotional materials in both digital and print formats to support marketing campaigns.
• Assist in implementing PAU Press programmes and strategies and carry out other duties as assigned by the line manager.

Qualifications

• Bachelor’s degree in Mass Communication, Marketing, English, or related field.
• Prior experience in publishing, communications, PR, or media relations is an added advantage.

Requirements/Competencies

• Strong sales, marketing, and promotional skills with proven ability to drive results.
• Excellent oral and written communication skills for drafting press releases, promotional materials, and media correspondence.
• Proficiency in digital marketing tools, social media management, and content creation.
• Strong interpersonal and networking skills to engage effectively with internal and external stakeholders.
• Ability to analyze market trends and develop strategies for expanding readership and sales.
• Creativity and innovation in developing promotional campaigns and marketing materials.
• High level of organizational and time-management skills to coordinate multiple projects simultaneously