PPC & SEO Specialist at Dantown Assets Limited

Job requirements

• 3+ years of experience in managing digital ads. 
• Strong understanding of digital marketing channels, including SEO, PPC, social media, and display advertising. 
• Minimum of 2 years of proven SEO experience. Profound understanding of SEO and SEM best practices and strategies.
•  Experience in creating SEO-friendly content. Familiarity with SEO tools such as Moz, Ahrefs, SEMRush, ScreamingFrog, Hotjar, etc.
•  Solid knowledge of web analytics tools like Google Analytics, Google Search Console, Google Tag Manager, etc. 
• Stay up-to-date with the latest trends and best practices in SEO and SEM.
• Strong project management skills and ability to take on multiple tasks.
• Excellent written and verbal communication skills. 
• Mind-blowing creativity.

Job responsibilities

• Develop digital marketing strategies and that align with the company’s business goals. 
• Conduct market research and analyze trends to identify new opportunities and improve campaign performance. 
• Measure and report on the performance of digital campaigns, and compare against goals (KPIs).
• Manage and execute campaigns across various digital channels, including social media and display advertising. 
• Craft compelling SEO content. Formulate and implement effective link-building strategies. 
• Optimize copy and landing pages for search engine marketing. Conduct ongoing keyword discovery, expansion, and optimization. 
• Execute tests, analyze data, and identify growth opportunities. Track and measure the performance of marketing campaigns, providing insightful reports for informed decision-making. 
• Collaborate with the development team to ensure seamless implementation of SEO best practices. 
• Stay up-to-date with emerging digital marketing trends and techniques.