Performance Marketing Specialist at Octamile

About Your Role

• Responsible for developing, managing and optimising all lead acquisition channels.
• Create, manage, test, report and optimise growth experiments.
• Ability to analyse and report acquisition efforts with actionable business insights.
• Overseeing paid media budget for increased ROI
• Conducting website and keyword research, ad grouping and audience targeting
• Ability to collaborate with teams to create landing pages that convert.
• Work closely with the marketing team to implement and consistently optimise campaigns.
• Develop and implement SEO optimisation strategy.
• Working alongside marketing, engineering and product to drive growth.
• Modifying and testing changes to previously developed campaigns.

Requirements
About You:

• You are a female paid marketing specialist with a passion for digital marketing.
• Bachelor's Degree optimisation acquisition principles.
• 3+ years experience with PPC, Paid Social Media Marketing and SEO.
• Demonstrated success managing accounts for multiple partners or divisions.
• Familiarity with popular Content Management Systems such as WordPress, Shopify, Magento, HubSpot, etc.
• Advanced knowledge of analytics platforms such as Google Analytics, Google Keyword Planner, Google Search Console, Google.
• PageSpeed Insights, Google Data Studio, Hubspot, and other third-party SEO reporting tools (Moz, Spyfu, SEMrush, etc.).
• Knowledge of HTML, CSS, XML, client and server-side technologies is a plus.
• Knowledge of Google Ads, Microsoft Advertising, FaceBook, LinkedIn advertising platforms.
• Google AdWords and Google Analytics certifications is a plus.
• Proficiency in Microsoft Excel and Google Apps.
• Deep experience with inbound strategies is required; experience with ABM and sales/marketing alignment is a plus.
• Ability to build reporting based on web behaviour and key SEO metrics.
• Strong creative aptitude, including a keen eye for design and copywriting.
• Strong visual and verbal presentation skills.

Benefits

• Opportunity to Simplify Access to Insurance across Africa
• Opportunity to become a business leader in Africa's insurTech sector
• Competitive salary and equity
• Group life insurance and health insurance
• Paid annual holidays and paid parental leave
• Flexible work hours and hybrid work: 60% Office and 40% remote
• Fully paid pension.