Performance Marketing Manager at Ivorypay

Job Description

• We're seeking a dynamic Performance Marketing Manager to join our growth-focused team.
• This role is pivotal in driving Ivorypay's user acquisition, engagement, and retention through data-driven, high-ROI marketing campaigns across various digital channels.
• The ideal candidate is a creative, analytical, and result-oriented professional with a passion for the fintech and cryptocurrency sectors.

You will:

• Develop and execute innovative performance marketing strategies to drive traffic, acquire new customers, and increase transaction volume across Ivorypay's platforms.
• Manage campaigns across PPC, social media, display, affiliate marketing, and any other channels identified as key to reaching our target audiences.
• Optimize marketing budget allocation to achieve maximum ROI, focusing on cost-effective acquisition and sustainable growth.
• Leverage analytics and performance metrics to continually refine strategies, targeting, and creative executions.
• Work closely with the product and design teams to create compelling, conversion-oriented ad creatives and landing pages.
• Stay ahead of industry trends and adapt strategies to capitalize on new opportunities within the digital and crypto payment markets.
• Collaborate with the content and social media teams to align performance marketing initiatives with broader marketing objectives.
• Develop and maintain strong relationships with key marketing partners, platforms, and vendors to ensure Ivorypay remains at the forefront of digital marketing innovations.

What you bring:

• 3-5 years of experience in performance marketing, preferably in an advertising agency, ecommerce, or fintech sector.
• Proven track record of developing and executing successful digital marketing campaigns that drive growth.
• Strong analytical skills, with the ability to translate complex data into actionable insights and strategies.
• In-depth knowledge of digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, Analytics platforms).
• Excellent communication and collaboration skills, with the ability to work effectively in a fast-paced, hybrid team environment.
• Passion for the cryptocurrency and digital payment industry, with a keen interest in staying informed about the latest trends and innovations.

Benefits:

• Competitive salary and performance bonuses.
• Flexible, hybrid work environment.
• Opportunity to be at the forefront of the digital and crypto payment revolution in Africa.
• Dynamic, innovative, and inclusive company culture.
• Professional growth opportunities in a fast-paced, expanding fintech startup.