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  • Posted: Sep 12, 2023
    Deadline: Not specified
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    Heroshe is a service company solving the problem of access to global commerce beyond Nigeria for individuals and businesses who want to access quality products. Our mission is to bridge the gap and enable Nigerians to access global markets.
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    Performance Marketing Associate

    About the job

    • We are seeking a highly analytical and results-oriented Performance Marketing Associate to join our dynamic marketing team.
    • As a Performance Marketing Associate, you will play a crucial role in driving our digital marketing campaigns and optimizing performance across various channels.

    The Opportunity (What you will be doing)

    In this role, you will have the opportunity to:

    • Collaborate with the marketing team to develop and execute performance marketing strategies that align with business goals and target audience.
    • Implement and optimize paid advertising campaigns across various channels, such as search engines (SEM), social media platforms, display networks, and affiliate networks.
    • Conduct keyword research, ad copywriting, and A/B testing to continuously improve campaign performance and maximize return on ad spend (ROAS).
    • Monitor campaign performance metrics, such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on investment (ROI).
    • Analyze campaign data and generate actionable insights to optimize targeting, bidding strategies, and ad creatives.
    • Identify new opportunities for campaign expansion, including new channels, audience segments, and ad formats.
    • Collaborate with creative teams to develop compelling ad creatives that drive engagement and conversions.
    • Conduct competitive analysis to stay informed about industry trends, benchmark performance, and identify areas for improvement.
    • Stay updated on emerging performance marketing tools, trends, and best practices to drive innovation and maximize campaign effectiveness.
    • Generate regular performance reports and present findings to stakeholders, highlighting key insights and recommendations.

    The Skill Set (What you bring to the table)

    • Bachelor's degree in Marketing, Business, or a related field.
    • Proven experience in performance marketing, digital advertising, or a similar role.
    • Strong understanding of digital marketing concepts, including SEM, social media advertising, display advertising, and affiliate marketing.
    • Proficiency in performance marketing platforms and tools, such as Google Ads, Facebook Ads Manager, Google Analytics, or similar platforms.
    • Analytical mindset with the ability to derive insights from data and make data-driven decisions.
    • Strong Excel or Google Sheets skills for data analysis and reporting.
    • Excellent communication skills to effectively collaborate with cross-functional teams and present findings to stakeholders.
    • Detail-oriented with the ability to manage multiple campaigns and prioritize tasks effectively.
    • Knowledge of conversion tracking, attribution models, and campaign optimization techniques.
    • Familiarity with marketing automation and CRM platforms is a plus.
    • Certifications in performance marketing platforms, such as Google Ads or Facebook Blueprint, are desirable.

    Method of Application

    Interested and qualified? Go to Heroshe on assessment.testgorilla.com to apply

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