Paid Ads & Analytics Specialist (SEM & Display Remarketing) at Reliance HMO

Job Summary

• This role is responsible for driving profitable customer acquisition through paid marketing on Google ad network and other display remarketing platforms.

Job Description

• Grow user acquisition profitably via paid channels
• Generate high quality leads for the telesales team.
• Scale paid marketing spend with predictable performance.
• Be responsible for tracking the performance of your ads, ensuring your ads are well-attributed, and all your marketing tags and events are properly recording transactions and interactions on the site.
• Understand and analyze the life cycle of a customer using the AARRR framework.
• Create reports on how users interact with your ads, interact on the site, and conversion rates.
• Regularly report on any metric changes in the business and provide data-backed insights on what is causing those change.
• Perform user calls and run surveys to build ideal customer profile.

Job Requirements

• Minimum of HND / B.Sc Degree in any of the related fields: Engineering, Mathematics, Accounting, or Statistics.
• 4 years experience running paid digital campaigns with at least 2 years working on SEM channels
• Demonstrated ability to profitably spend huge ad budgets. ($10,000 - $20,000 per month).
• Experience growing an eCommerce store or digital product with paid traffic.Proficiency with spreadsheets and analytic tools like Google analytics
• Good copywriting skills and ability to generate and create good creatives using tools like Inshot and Tiktok.
• Expert knowledge of Facebook’s & Google’s ads manager.