Paid Acquisition Manager at Africhange Technologies Limited

Department: Marketing & Growth

Job Overview

• We are seeking an individual that can oversee end-to-end responsibility for digital marketing campaigns, from planning and scoping the opportunity through to execution, monitoring and analysis of performance.
• Planning, implementation and optimization of paid marketing strategies, mainly in Google Search & Display, App Install Ads, but across other channels where required (Paid social, ASO, Affiliates, etc.).

Responsibilities

• Identification of new digital marketing channels and monitoring industry trends and competitor strategy
• Collaborate with cross-functional marketing teams on campaign concept, content requirements, buyer’s journey development, and digital marketing execution to ensure effectiveness execution
• Analyze metrics for the customer acquisition journey, to inform opportunities that will drive the biggest impact to the business
• Understand industry best practices in growth, proactively bringing new ideas and best practices to the team
• Use data and metrics to inform your strategy and success criteria
• Work with internal stakeholders to brainstorm and define campaign strategies and plans that will them reach their goals
• Drive strong experimentation programs (i.e. Creatives performance, incrementally testing, diminishing returns) and be able to clearly quantify results and activate learnings

Specifications

• BSc / HND Marketing or equivalent course
• Relevant professional certification
• Five years' + work experience in a related role preferably within the FinTech industry
• Experience working and implementing Tag Management System tools 
• Strong knowledge and expertise in several Paid Acquisition channels (Paid Search, Paid Social, Display)
• An individual that possesses high level of Self-Awareness, Perseverance, Result orientation, Stress Management, Resilience, Accountability, Proactiveness, Ambition, People development, Influential and Visionary perspective skills

 What we Offer

• Fully remote opportunities.
• Competitive salary.
• Access to relevant courses / learning programs.
• A great team with a passion for working collaboratively.