Online Community Manager at Alfred & Victoria Associates

Job Summary

• The primary role is to serve as the point of contact for the online community and stakeholders, create and manage the company’s brand voice and image.
• Key duties include creating and publishing content on all media platforms, reviewing social media and other online marketing metrics to build and improve campaign strategies and crafting responses to customers’ feedback and messages on various platforms.

Responsibilities

• Ensure that posts go up on all platforms in line with the content calendar
• Use posts, comments and replies to engage with target audience and develop a relatable company voice.
• Monitor online posts that mention the company mediate the impact of negative reviews and share positive testimonials with current following to strengthen customer relationships.
• Regularly post text, video and images that engage the company’s target market, follow online conversations on a company’s social media accounts and solve customer concerns using social media platforms.
• Constantly align content with customer trends and market changes to interest and engage people.
• Create engaging and shareable content for all Facebook, Instagram, LinkedIn, twitter, YouTube pages, blog, monthly newsletters and/or promotional videos.
• Provide community feedback to line manager through weekly reports
• Plan and execute community initiatives and programs.
• Monitor social media campaigns and analyze web traffic from the online community using key performance indicators (KPIs).
• Find new marketing and outreach opportunities to push brand image and products.
• Participate in social events, corporate events and workshops, promoting same on all online platforms

Skills and Qualification

• 3+ years experience in the role or a communications
• Ability to develop creative, engaging and original content
• Exceptional written and oral communication skills
• Good customer service and interpersonal skills
• Friendly and outgoing personality
• Knowledge of search engine optimization (SEO) and web metrics
• Proficient in word processing applications, spreadsheets, presentation software and social media management tools
• Good judgment and problem-solving skills
• Experience with social media platforms such as Facebook, Twitter, YouTube and LinkedIn is preferred as they will be managing the company’s accounts and pages on those sites.
• Knowledge of social media management tools like Hootsuite is important. Any professional certification is a bonus, but not necessary.
• Skilled in learning social media trends, identifying new social media tools and finding real-time online conversations are necessary for this position.
• Excellent time management skills organizing tasks to meet deadlines is essential for this professional role.