On-Trade Manager at Grand Oak Limited

Purpose of Job

• To oversee team members and manage relationships with on-trade customerswithin the hospitality unit(such as bars, restaurants, and hotels) through strategic planning and promotional activities, to drive sales growth and increase brand presence.

Description

• Developand execute on-trade strategies and plans to drive sales growth and increase market share in the on-trade sector.
• Build and maintain strong relationships with key on-trade customers, including bars, restaurants, and hotels, to ensure customer satisfaction, loyalty, and long-term business partnerships.
• Plans and executes promotional activities, events, and campaigns in the on-trade channel to enhance brand visibility and consumer engagement.
• Conducts market analysis and gathers insights on trends, customer needs, and computer activities, toidentifygrowth opportunities and inform strategic decision-making.
• Negotiates pricing, contracts, and terms with on-trade customers to ensure mutually beneficial agreements and optimize profitability.
• Provide regular reports on performance and insight to senior management to highlight key success areas.
• Train and support on-trade staff on product knowledge and selling techniques to enhance the effectiveness of customer-facing staff and drive sales.
• Regulatory changes in the hospitality industry

Key Performance Indicators

• Sales growth/targets achieved
• Customer acquisition
• Core completion
• Brand penetration
• Customer retention
• Promotional effectiveness
• Compliancerate
• Monitor strike rate

Job Requirements

• HND / Bachelor's Degree
• 5+ years of sales experience within the FMCG / Manufacturing industry
• Good time management skills and must be self-disciplined
• Strong organizational skills.