Omni-Channel Manager at Herbal Goodness

Role Overview

• The Omni-Channel Manager is responsible for driving seamless customer engagement and revenue growth across all digital and online sales channels.
• This role ensures the effective operation of ecommerce storefronts, alignment of digital sales strategies with marketing initiatives, and an optimized customer journey from browsing to post-purchase support.
• The ideal candidate will combine expertise in ecommerce management, data analysis, and cross-functional coordination to deliver a consistent, high-performing omni-channel experience.

Key Responsibilities
Ecommerce Storefront Management:

• Manage day-to-day operations of ecommerce platforms, ensuring accurate product presentation, pricing, and merchandising.
• Develop and implement strategies to improve site usability, conversion rates, and average order value.

Inventory & Supply Chain Coordination:

• Collaborate with the supply chain and inventory teams to maintain optimal stock levels for online sales.
• Proactively address potential stockouts or overstocks through forecasting and reporting.

Performance Analysis & Optimization:

• Track and analyze ecommerce KPIs such as conversion rates, traffic sources, bounce rates, cart abandonment, and customer acquisition costs.
• Generate actionable insights and implement optimization strategies to improve channel performance.

Customer Experience Oversight:

• Ensure a seamless digital experience across all touchpoints, including site navigation, mobile responsiveness, checkout flow, and post-purchase communication.
• Coordinate with the customer service team to ensure the timely resolution of e-commerce-related issues.

Marketing & Campaign Execution:

• Work closely with marketing to plan and execute promotional campaigns, product launches, and seasonal initiatives that support online revenue goals.
• Align digital content and promotional messaging across all channels.

Competitor & Market Analysis:

• Monitor competitor websites and pricing strategies to maintain strong market positioning.
• Recommend and implement adjustments to stay competitive in real-time.

Technology & Innovation:

• Identify and implement e-commerce tools or platforms to enhance functionality and improve customer experience.
• Stay current on emerging trends and technologies in digital commerce.

Qualifications & Requirements

• Bachelor’s Degree in Business, Marketing, E-commerce, or a related field.
• 5+ years of experience managing ecommerce operations or omnichannel retail strategies.
• Strong analytical skills with proficiency in tools such as Google Analytics, Shopify Analytics, or similar platforms.
• Experience with e-commerce platforms (e.g., Shopify) and CMS tools.
• Familiarity with digital marketing tactics and campaign performance metrics.
• Strong project management and organizational skills.
• Excellent communication and collaboration abilities across cross-functional teams.
• Ability to work in a fast-paced, data-driven environment and make decisions based on customer insights and sales performance.

Compensation
TBD