Offline Marketing Specialist at CIG Motor Ltd

Job Summary:

• The Offline Marketing Specialist manages CIG Motors' offline and traditional marketing initiatives, including print, outdoor, radio/TV, dealership branding, and promotional materials, to build brand visibility beyond digital channels.

Key Responsibilities:
Offline Campaign Planning & Execution

• Plan and execute offline marketing campaigns, including print, radio, outdoor/billboard, and in-dealership marketing.
• Coordinate the timely rollout of offline campaigns in line with overall marketing plans.

Vendor & Media Management

• Liaise with media houses, printers, and outdoor advertising vendors.
• Negotiate rates and placements to ensure cost-effective offline media spend.

Dealership Branding & Collateral

• Ensure showroom and dealership branding, signage, and point-of-sale materials are up to date and consistent with brand guidelines.
• Develop and manage the production of brochures, flyers, banners, and other promotional collateral.

Budget & Market Monitoring

• Manage the offline marketing budget and vendor payments.
• Monitor offline market trends and competitor offline marketing activity.

Requirements
Qualifications and Experience:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3-5 years' experience in offline/traditional marketing.
• Experience working with print and outdoor media vendors.Strong vendor negotiation skills.
• Sound project and budget management ability.
• High attention to detail on branding and collateral quality.
• Good understanding of the offline media landscape.
• Strong organizational and coordination skills.