Off-Trade Leader - Premium Spirit at Coca-Cola

About the Job

• Main responsibility is to lead the day-to-day deployment and execution of all product and brand marketing strategies including driving innovations in-trade across categories while managing multiple stakeholders internally and externally.
• He will be responsible for executing Sales Drivers Activities (Distribution, Visibility, Promotion, Quality, Persuasion) to ensure sell-in and sell-out, visibility of products within niche channels.

Your New Key Responsibilities

• Recruit relevant and retain existing Premium Spirit customers within assigned territory / region.
• Effective selling and negotiation with customers (new products, distribution, etc.).
• Builds alliances with key cooperating departments through common routines (Pr. Spirits Customer Marketing & Sales Managers).
• Continuously improves processes and exploits growth opportunities in the market that will bring better results at lower cost
• Ensures achievement of new launches targets in own region / territory and contributes to total team results
• Sets and manages daily outlet visit plan based on routing and frequently runs the commercial surveys, analyzes market demand and potential
• Evaluates Sales performance and sets daily targets with Off-trade Manager
• Involves internal stakeholders in the Off-Trade Knowledge Programs
• Contributes to the capability development of off trade sales team by sharing knowledge and expertise
• Leads the market development of area / customer of responsibility (volume, growth, revenue, market share, etc.) & achieves KBls
• Manages the budget within agreed guidelines and ensures responsible allocation of DME

Education / Experience

• Bachelor's Degree plus 7+ years in sales / marketing experience in a consumer goods environment, preferably in Spirits / Beverage Alcohol industry
• Demonstrated experience in developing, executing and managing brand plans.
• Experience successfully building and leading a high performing team.

Do You Have These Skills?

• Strong passion for sales and marketing activities
• Strong drive for results & action orientation
• Overall commercial understanding & business judgment - decision making quality
• High level of time management and Operational planning (routines, processes, setting controls)
• Financial acumen, Analytical thinking & synthesis to drive decision making
• Communication - written, presentations & influencing at all levels
• Demonstrated ability to develop and execute innovative "big ideas" that grow brands
• Strong analytic skills and the ability to turn "insights to actions"
• Strong results orientation, with a track record of superior financial performance.
• Strong interpersonal skills and ability to operate effectively in a collaborative matrix.