Mid-Level Social Media Manager at Bottleking Limited

Role Summary

• The Social Media Manager is responsible for planning, executing, and optimizing the company’s social media strategy across all relevant platforms.
• This role drives brand visibility, audience growth, engagement, and conversion through compelling content, data-driven campaigns, and consistent brand storytelling.

Key Responsibilities

Strategy & Planning:

• Develop and execute a comprehensive social media strategy aligned with overall marketing and business objectives.
• Create monthly and campaign-based content calendars across all platforms.
• Identify platform-specific opportunities (Instagram, TikTok, X, LinkedIn, Facebook, Snapchat, YouTube, etc.).

Content Creation & Management:

• Oversee creation of high-quality content including posts, reels, videos, stories, captions, and copy.
• Ensure brand voice, tone, and visual identity are consistently applied across all channels.
• Collaborate with graphic designers, videographers, influencers, and content creators.

Community Management:

• Manage daily posting, scheduling, and publishing of content.
• Monitor comments, DMs, and mentions; respond professionally and promptly.
• Build and nurture an engaged online community.

Campaigns & Growth:

• Plan and execute organic and paid social campaigns.
• Support product launches, promotions, events, and seasonal campaigns.
• Identify and manage influencer and brand collaborations where applicable.

Analytics & Reporting:

• Track performance metrics including reach, engagement, growth, traffic, and conversions.
• Prepare weekly and monthly social media performance reports.
• Use insights to continuously optimize content and strategy.

Trend Monitoring & Innovation:

• Stay up to date with social media trends, platform updates, and best practices.
• Test new formats, tools, and ideas to drive growth and relevance.

Role Level Expectations

• Owns platform strategies and campaign execution.
• Leads reporting, insights, and optimization.
• Manages creators and collaborates cross-functionally.

Key Performance Indicators (KPIs)

• Audience growth and engagement rate
• Content reach and impressions
• Campaign performance
• Conversion or traffic driven from social media
• Community response time and sentiment.

Required Skills & Qualifications

• Bachelor’s Degree in Marketing, Communications, Media, or a related field.
• Proven experience managing brand social media accounts.
• Strong copywriting and storytelling skills.
• Solid understanding of social media analytics and reporting tools.
• Experience with content scheduling tools (e.g., Meta Business Suite, Hootsuite, Buffer, Sprout).
• Strong organizational, communication, and time-management skills.

Preferred Skills:

• Experience running paid social campaigns.
• Basic understanding of graphic design and video editing tools (Canva, Adobe, CapCut, etc.).
• Influencer marketing or community-led growth experience.
• E-commerce or brand marketing experience.