Media Strategist at PPC Limited

Job Purpose

• The Officer will be tasked with increasing the organization’s media footprint across traditional and offline touch points leading to favorable media positioning, visibility and influence in each operating territory.

Working Interface:

• Internal: All Verticals: Healthcare, Power, ICT and BSE, HR, Finance & BPMO
• External: Media Agencies, PR & Advertising Agencies, Digital Agencies.

Job Responsibilities

• Scan the media landscape for speaking opportunities, interviews and events that promote brand presence in each operating market
• Write highly engaging thought leadership pieces, OPED's and advertorials that shape public opinion and amplifies brand’s local and regional influence
• Identify organic and paid media openings that promote brand visibility and recall
• Identify social causes & CSR activity that holds strategic value and media opportunity for brand value growth
• Identify media opportunities through relevant evolving issues in selected target markets
• Develop content for dissemination via press releases, media immersion and other distribution channels
• Serve as the organization’s media liaison; conduct press briefings and support new production introductions (route-to-market)
• Conduct offline targeted campaigns (B2B/B2C/B2G), and report on results
• Negotiate with media houses and agencies for best deals on organic and paid media buys
• Build and manage the organization's media profile and presence
• Promote additional strategic projects to support new product launches and market storms
• Build long-term relationships with media influencers, gatekeepers and opinion leaders
• Appropriately manage the organization’s media budget for optimal returns
• Ensure that key messages align with vital business strategies
• Any other tasks assigned to you

Key Result Area:

• Key Result Area 1- Growth in brand preference
• Key Result Area 2- Growth in brand recall value
• Key Result Area 2- Increase in brand awareness
• Key Result Area 3- Increase in engagement rate
• Key Result Area 4- Evidence of Attitudinal & behavioural change
• Key Result Area 5- Increase in conversion rates in key commercial areas

Key Performance Indicator:

• KPI 1: >80% quarterly increase in engagement rate
• KPI 2: >80% quarterly conversion rates in key commercial areas
• KPI 3: >80% quarterly growth in brand recall
• KPI 4: >80% quarterly in brand awareness
• KPI 5: >80% quarterly growth in brand preference & sentiment

Job Specifications

• Education: B.Sc. Degree in Media Studies, Public Relations, Communications or any related field.
• Professional Qualification: Relevant industry certifications.
• Experience: 3+ Year’s experience in a top Media organization

Key Competencies Requirements:

Technical:

• Demonstrable experience in driving media strategy within commercial markets (B2B/B2C)
• Must have extensive contacts within the media landscape
• Highly strategic with experience in identifying target audiences and devising media campaigns that engage, inform and change behavior
• Good knowledge of digital engagement
• Experience writing opinion pieces that shape perception and grow influence
• Strong analytical skills and data-driven capability
• Up-to-date with the latest trends and best practices in media marketing and impact assessment.

Behavioral:

• Courteous.
• Teamwork.
• Persuasive.
• Dependable.
• Strong interpersonal skills.
• Ability to forecast and be creative.
• Good interpersonal relationship.
• Goal-oriented, organized team player.
• Self-motivated and detail-oriented.
• Ability to work well under pressure
• Detail oriented.
• Goal-oriented.