Media Relations and Issue Management (PR) at Proten

Job Role

Organize effective media relation programme and initiatives in order to develop a credible relationship between the Bank’s subsidiaries and the media as a stakeholder.

Functions and Responsibilities

• Write newsworthy stories for Banks within African subsidiaries
• Develops, maintains, and manages a proactive media relations programme/annual media plan.
• Report newsworthy mentions across all subsidiaries monthly
• Dispenses newsworthy information to the media.
• Provides media/publicity support to SBUs events.
• Prompt and efficient interface with the media for media relations programme and annual media plan executions
• Establish and maintain strong contact and relationship with media – News editors, sub-editors, photo editors and key journalists.
• Ensure prime and advantageous coverage of the Bank’s activities and events above competition.
• Monitors and manage potentially damaging stories emanating from the media and the environment about the organization.
• Organizes Press Conferences, Media briefings and interactive sessions for media relationship management and information dissemination.
• Perform other duties as assigned by the Head, Corporate Communication

Skills / Competence Requirements

Required Knowledge, Skills and Abilities

• Banking Operations (Domestic & International Operations)
• Financial/Banking Industry Knowledge
• Communications
• Branding
• Marketing
• Advertising
• Research Skills
• Policy Development/Implementation
• Creative thinking and innovative.

Generic Skills

• Strategic Focus
• Integrity and Discretion
• Initiative/ Proactive
• Entrepreneurship
• Analytical skills / Problem solving
• Resilience, Tenacity and Integrity
• Interpersonal skills
• Communication (oral & written)
• Team building / conflict management
• Organization & coordination
• General managerial / administration

Professional Requirements

Qualification

• First degree in Social Sciences, Humanities and Business-related disciplines

Minimum Experience

• 3 – 4 years’ experience in Financial Journalism, PR practice or PR consultancy