Media Planner Executive at SBI Media Global

Responsibilities

• Responsible for analyzing data, thinking creatively, and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible.

Duties

• Reach the highest number of people with the lowest-priced ad possible.
• Identify the target audience.
• Coordinate launch of media campaigns with marketing, communications, and sales departments.
• Keep abreast of industry figures, including distribution and audience figures.
• Monitor and optimize the effectiveness of campaigns.
• Build relationships with media sales companies.
• Negotiate rates with media sales companies to obtain the most competitive prices.
• Find a combination of media that will enable the marketer to communicate the message.
• Purchase advertising time on the radio
• Use a combination of several different kinds of media to reach different audiences.
• Gain client approval for each campaign phase.
• Work with media sales workers employed by newspapers, magazines, cable services, and radio and television stations
• Prepare advertising schedules.

Competencies

• Broad knowledge of media channels
• Familiarity with campaign evaluation metrics and media buying
• Working knowledge of analytics tools (e.g. GfK MRI, MOAT, Nielsen IMS)
• Excellent communication and teamwork skills
• Strong communication and interpersonal skills
• Excellent customer service skills
• Strong attention to details

Minimum Requirements

• Bachelor's degree in any discipline.
• Excellent use of Excel and other Microsoft packages.

Qualifications

• 1-2 years experience.