Media & Communications Specialist at Innov8 Hub

JOB SUMMARY

• The Media & Communications Specialist is responsible for developing and implementing effective communication strategies that enhance the visibility and reputation of the organization.
• This role involves creating compelling content for various media platforms, managing public relations, overseeing branding efforts, and ensuring consistent messaging across all channels.
• The ideal candidate is a skilled storyteller with a strong background in media relations, content creation, and digital communication.

KEY RESPONSIBILITIES

Content Development & Storytelling

• Create engaging content for press releases, newsletters, social media, blogs, websites, and marketing materials.
• Draft and edit speeches, talking points, and presentations for internal and external stakeholders.

Media Relations

• Build and maintain strong relationships with journalists, editors, and media outlets.
• Coordinate press conferences, media interviews, and other publicity events.
• Monitor media coverage and respond to media inquiries in a timely manner.

Digital Communication & Social Media

• Manage the organization’s social media presence, including content planning, posting, and engagement.
• Track digital analytics and generate reports on media and communication performance.

Branding & Messaging

• Ensure all communications align with the organization's brand, voice, and strategic goals.
• Collaborate with internal teams to ensure consistency in messaging across departments and platforms.

Crisis Communication

• Develop and implement crisis communication plans.
• Support leadership in addressing sensitive or high-impact issues publicly and internally.

Event Support

• Provide communication support for events, campaigns, and initiatives.
• Produce promotional materials and coordinate media coverage for key events.

REQUIRED QUALIFICATIONS & SKILLS

Education & Experience

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• 3–5 years of experience in media relations, corporate communications, or public affairs.

Technical & Professional Skills

• Excellent writing, editing, and proofreading skills.
• Strong verbal communication and interpersonal skills.
• Proficiency with content management systems (CMS), social media platforms, and analytics tools.
• Experience with design and multimedia tools (e.g., Adobe Creative Suite, Canva) is a plus.

Organizational & Strategic Skills

• Ability to develop and implement strategic communication plans.
• Strong project management skills and attention to detail.
• Capacity to work under pressure and meet tight deadlines.

Personal Attributes

• Creative thinker with a proactive approach to problem-solving.
• Collaborative team player with a positive, can-do attitude.
• High level of professionalism and discretion.