Marketing Supervisor at Divitiae Limited

Job Description

• The Marketing Supervisor is responsible for overseeing the daily operations of the marketing department.
• This role includes managing marketing campaigns, coordinating with sales and production teams, supervising marketing staff, collaborating with the creative team to develop compelling content and promotional material and ensuring the effective promotion of the company's products.
• The Marketing Supervisor will play a key role in developing and implementing data driven marketing strategies to increase brand awareness and drive sales growth.

Key Responsibilities

• Campaign Management across various channels (digital, print, social media, etc.).
• Team Leadership
• Market Research and Analysis
• Brand Management which includes working with external agencies and vendors to enhance brand visibility and reputation
• Budget Management and reporting
• Digital Marketing and measurement of digital campaigns using SEO and SEM and analytical tools
• Sales Collaboration to align marketing strategies with sales objectives, develop promotional programs and materials to support sales efforts and coordinate product launches and promotional events
• Manage Public Relations with press, industry influencers and key stakeholders
• Customer Engagement: strategies, insights and evaluation

Qualifications

• Bachelor's Degree in Marketing / Business Administration / Communications, or a related field. A master’s degree is a plus
• Certification in digital marketing or a related field is preferred.

Experience:

• Minimum of 3 - 5 years of experience in marketing, with at least 2 years in a supervisory role. Experience in the FMCG industry, familiarity with manufacturing processes and with B2B, B2C marketing are preferred.

Skills:

• Strong leadership and team management skills
• Excellent communication and interpersonal abilities.
• Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, social media platforms).
• Creative thinking and problem-solving skills.
• Strong project management and organizational abilities.
• Analytical skills and attention to detail.
• Knowledge of current marketing trends and best practices.

Work Environment:

• This position operates in an office environment with occasional travel to distributors facilities and industry events.