Marketing & Student Recruitment Lead at LexTorah

Job Description

• We are seeking a proactive, results-driven, and highly strategic Marketing & Student Recruitment Lead to drive student enrolment growth across all programs, including language classes, exam preparation courses, university placement services, degree pathway programs, and online college courses.
• The ideal candidate will be responsible for developing and executing marketing and recruitment strategies that increase visibility, generate enquiries, convert leads, and improve student retention across all Lextorah offerings.
• This role requires someone with strong marketing, sales, communication, and relationship management skills who can actively drive business growth and student acquisition.

Key Responsibilities
Student Recruitment & Enrolment Growth:

• Drive student enrolment across: Language programs; IELTS, TOEFL, GRE, GMAT, SAT, CELPIP and other exam preparation courses; University placement and degree pathway programs; Online college courses
• Develop and execute recruitment strategies to increase student registrations.
• Follow up on prospective student leads and drive conversions.
• Build and maintain a structured recruitment pipeline.

Marketing Strategy & Campaign Execution:

• Develop and implement marketing campaigns to promote Lextorah’s programs and services.
• Create strategies to increase: Brand visibility, Enquiries, Student conversions
• Coordinate online and offline marketing initiatives.
• Work closely with the communications team on promotional campaigns and content direction.

Lead Generation & Conversion:

• Generate and manage qualified leads through: Social media campaigns, Partnerships, Referral initiatives, Outreach activities
• Track enquiries and ensure consistent follow-up until conversion.
• Monitor conversion rates and identify areas for improvement.

School & Partnership Outreach:

• Build relationships with: Secondary schools, Universities, Corporate organisations, Educational communities and networks
• Promote Lextorah’s offerings through outreach and partnership initiatives.
• Identify opportunities for institutional collaborations and student referrals.

Admissions & Student Advisory Support:

• Provide guidance to prospective students on suitable programs and learning pathways.
• Support prospective students through the registration and onboarding process.
• Work closely with the admissions team to ensure smooth conversion and enrolment processes.

Market Research & Growth Opportunities:

• Monitor market trends, competitor activity, and student demand.
• Identify new opportunities for business growth and student acquisition.
• Recommend strategies for improving market positioning and student engagement.

Performance Tracking & Reporting:

• Track recruitment performance and enrolment numbers across all programs.
• Prepare weekly and monthly reports on: Leads generated, Conversion rates, Enrolment performance, Campaign effectiveness
• Recommend improvements based on performance data.

Key Performance Indicators (KPIs)

• Increase in student enrolment numbers.
• Growth in enquiries and qualified leads.
• Conversion rate from enquiry to registration.
• Success of recruitment and marketing campaigns.
• Growth in partnerships and referral channels.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 2–4 years of experience in marketing, sales, student recruitment, admissions, or business development.
• Strong communication, persuasion, and relationship management skills.
• Proven ability to drive sales, conversions, or enrolment growth.
• Experience in education, training, or service-based organisations is an advantage.
• Proficiency in Microsoft Office, Google Workspace, CRM systems, and digital marketing tools.
• Must live within Yaba and its immediate environs
• Must be willing to work Monday to Saturday

Preferred Qualities:

• Highly proactive and target-driven.
• Strong understanding of marketing and sales principles.
• Excellent interpersonal and negotiation skills.
• Ability to build relationships and partnerships.
• Strong organisational and follow-up skills.
• Ability to work independently and take initiative.