Marketing Strategist at Terawork

Job Summary

• Our client is seeking a highly motivated Marketing Strategist to join our marketing team in strategy development, campaign planning, and digital execution. This role is ideal for someone who can take direction but also bring fresh thinking to help plan and implement effective marketing campaigns.

Key Responsibilities

• Assist in developing marketing strategies that align with business goals across B2B and B2C segments.
• Contribute to planning and implementing multi-channel marketing campaigns (online and offline).
• Support the execution and optimization of paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), and LinkedIn.
• Conduct market and audience research to inform campaign direction and positioning.
• Work with content, design, and growth teams to ensure strategic consistency across all touchpoints.
• Stay updated with industry trends, digital best practices, and competitor activities.

Requirements

• 3–4 years experience in marketing strategy development and digital campaign execution.
• Strong understanding of marketing planning, brand positioning, and customer journey mapping.
• Hands-on experience with paid media platforms, especially Google Ads and Meta Ads.
• Working knowledge of analytics and tracking tools (e.g., GA4, GTM, Looker Studio).
• Strong research, analytical, and reporting skills.
• Ability to translate strategic direction into actionable marketing activities.
• Excellent communication, time management, and collaboration skills.
• Comfortable working in a fast-paced, evolving environment.
• Bonus: Experience in the tech, freelance, or marketplace space is an advantage.

What You’ll Get

• Opportunity to work with a purpose-driven African tech brand.
• Learn from experienced strategists and marketers.
• Flexible work structure (remote/hybrid).
• Competitive salary and room for professional growth.
• Supportive and collaborative work culture.