Marketing Strategist at Elvaridah

About the Role:

• We are looking for a creative and data-driven Marketing Strategist to join our team in Lagos.
• You will play a key role in developing marketing strategies that drive brand awareness, lead generation, and customer engagement across multiple channels.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies to promote our products and services.
• Analyze market trends, customer behavior, and competitor activities to inform strategy.
• Collaborate with product, sales, and creative teams to align marketing plans with business goals.
• Create and manage campaigns across digital (social media, SEO, email, paid ads) and traditional channels.
• Track campaign performance and optimize using analytics tools such as Google Analytics and HubSpot.
• Present reports and strategic recommendations to senior management.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in a marketing or strategy role.
• Strong analytical skills and proficiency in marketing analytics tools.
• Experience with digital marketing platforms (e.g., Meta Ads, Google Ads).
• Excellent communication and project management skills.
• Familiarity with the Nigerian market and consumer trends is a plus.