Marketing Specialist, Pepsodent at Unilever

JOB PURPOSE

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.  If you are passionate about creating value for brands and teams and working with teams to grow, then this role is just for you!

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Drive the value & volume led growth agenda on the brand by leading Innovations, managing BLG campaigns based on category growth principles
• End to End brand management role for the brand
• Focus on incremental future growth opportunities, as well as management of existing core business
• End to end P&L responsibility, including S&OP management
• Budget (BMI) management to be vigorously controlled to ensure full delivery of projects
• Leadership / support of NRM or SC Activity Requests: e.g. introduction of new pack sizes / formats for existing mixes
• Developing & executing Inspiring brand communications in partnership with creative agencies
• Leading Integrated Brand Planning Process (annual IBP)
• Management of Brand’s digital strategy and electronic communications

Key relationships:

Customer Development, Shopper Marketing, Supply Chain, Consumer Market Insights, Research and Development, Finance Business Partners & Global and Local teams where relevant

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• Proven Experiential Marketing: Typically 3+ years of experience directly conceiving, planning, and executing brand activations, ideally with a digital-first approach.
• Shopper Journey Optimisation: Demonstrated success in analysing and improving customer experiences across multiple touchpoints (online store, social media, shelf, etc.)
• Project Management Prowess: Evidence of managing complex projects with multiple stakeholders, budgets, and timelines, ensuring successful delivery and budget ROI.
• Digital Marketing Expertise: Confidence with digital marketing channels, tactics, and their role in amplifying brand experiences.
• Innovation Execution: success in delivering brand experiences across the shopper journey to drive trial, desire and conversion.

Skills

• Project leadership and business acumen
• Strong numeracy skills
• Ability to deliver operationally, while thinking ahead of the long-term growth strategy
• Cross-functional relationship management: Agencies, Customer Development, Shopper Marketing, Supply Chain, Consumer Market Insights, Research and Development, Finance Business Partners
• Strong levels of growth and ownership mindset – a self-starter with a winning and competitive mindset
• Bias for action and drive – willingness to get things done with speed & efficiency, and comfortable working independently to deliver agreed goals
• Consumer and customer focus – curiosity, ability to uncover relevant insights and translate these into actionable plans
• Rigour and order – ability to identify important issues and work through complex problems in an accurate and in-depth way.
• A deep seeded passion for exploding the brand and marketing with a purpose with the consumer always top of mind

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

Critical SOL (Standards of Leadership) Behaviors

• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
• PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
• CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
• AGILITY: Explores the world around them, continually learning and developing their skills.