Marketing Specialist at Mopheth Group

Job Summary

• We are seeking a creative and dynamic Marketing Specialist with expertise in e-commerce and digital products and brands.
• The candidate will be responsible for developing and executing marketing strategies that drive and boosts sales growth across all our platforms).

Key Responsibilities
Campaign Development:

• Design, plan, and execute multi-channel marketing campaigns to achieve business objectives.
• Conduct market research to identify target audiences, trends, and opportunities.
• Collaborate with cross-functional teams to ensure alignment and effective campaign execution.

Content Creation and Management:

• Develop and maintain a content calendar to ensure consistent and engaging content.
• Create high-quality, relevant content (articles, social media posts, videos, etc.)
• Manage and update website content to ensure accuracy and freshness.
• Ensure brand consistency across all content channels.

Social Media Strategy:

• Develop and implement comprehensive social media strategies to increase brand awareness.
• Manage and maintain social media presence across multiple platforms.
• Create engaging social media content to drive interactions and conversions.
• Monitor and respond to social media comments and messages.

Email Marketing

• Design, develop, and send targeted email campaigns to drive conversions.
• Manage email lists and ensure compliance with anti-spam laws.
• Analyze email campaign performance and optimize future campaigns.
• Create automated email workflows for nurturing leads.

SEO and SEM:

• Conduct keyword research and optimize website content for search engines.
• Develop and execute paid search campaigns (Google Ads, etc.).
• Monitor and analyze website analytics to improve search engine rankings.
• Ensure website technical SEO best practices.

Data Analytics:

• Track and analyze marketing metrics (website traffic, engagement, conversion rates, etc.).
• Provide data-driven insights to inform marketing strategies.
• Set up and manage analytics tools (Google Analytics, etc.).
• Create dashboards to visualize marketing performance.

Customer Segmentation:

• Identify and segment target audiences based on demographics, behavior, and preferences.
• Develop targeted marketing campaigns to address specific customer segments.
• Collaborate with sales teams to ensure alignment with customer segments.

Partnership and Influencers:

• Identify and establish partnerships with relevant businesses and organizations.
• Collaborate with influencers to promote brand awareness and products.
• Develop and manage partnership agreements and contracts.
• Monitor and evaluate partnership effectiveness.

Requirements

• Bachelor's Degree in Marketing, Communications, or related field
• 5+ years of marketing experience (digital marketing focus)
• Strong understanding of digital marketing channels and platforms
• Excellent creative and analytical skills
• Familiarity with marketing automation software

Desirable Skills:

• Experience with graphic design and video editing software
• Knowledge of SEO principles and content marketing strategies
• Certification in digital marketing (Google Analytics, HubSpot).

What We Offer

• Competitive salary and benefits package
• Opportunities for professional growth and development
• Dynamic and supportive work environment